2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Here's the 370-mile range fuel-cell car from Hyundai

Hyundai unveils the Nexo, their next in line fuel-cell vehicle. Capable of delivering 370 miles of range. Hyundai Hydrogen Cars Autoblog Minute Videos Original Video

Hyundai gullwing door patent blends VW camper, Tesla Model X

Hyundai wants to open your RV to the outdoors with a patented design that combines a gullwing and a sliding door. It could make a camping trip a lot of fun. From an engineering standpoint, the idea is fascinating. The gullwing (above) in Hyundai's patent application drawings runs from the front doors all the way to the rear, and it opens wide enough to expose the second and third rows, plus the cargo area. However, such a huge opening would never work if another vehicle were sitting too close because the gullwing needs so much room. In that case, occupants can use the sliding door (right) like a traditional minivan, which needs a much smaller area to deploy. This is the best of both worlds. According to the Korean automaker's patent application, the camping market is growing, and it believes this idea would appeal to customers. "Camping has evolved from a level of just sleeping outdoors to include a step of taking a rest outdoors, and therefore, camping equipment has also continuously evolved," Hyundai states in the application. In addition to the novel door design, it's interesting that Hyundai specifically imagines this on an RV. In the UK, a company converts Hyundai's i800 van into a camper. Perhaps the Korean automaker sees space to do something new in the segment with this patent. We hope the company shows a vehicle in North America with this door because we want to see the contraption at work in the real world. Related Video:

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury