2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai i20 Sport previews future N Division hot hatches

Hyundai is in the process of launching its own performance sub-brand that, eventually, will yield its own line of hot hatches. But while we wait for those to arrive, the Korean automaker has given us a little taste of what's to come with the i20 Sport you see here. Launched exclusively in Germany (where Hyundai Motorsport is based), the Hyundai i20 Sport is based on the Korean automaker's Ford Fiesta and Volkswagen Polo rival – and the basis for its World Rally Championship contender. The new Sport variant is more of a warmed-over job than an outright hot hatch, but it's not without its share of performance enhancements. The suspension is lowered and mounted to 18-inch OZ wheels. It features a new aero kit, though you might have missed it given the attention-grabbing (but optional) graphics. And the engine – while just a modest 1.0-liter turbocharged inline-three – produces a not inconsequential 120 horsepower. That's fairly competitive for an engine that size... especially when you can row the most out of it with a six-speed manual like the one fitted to the i20 Sport. Those specs are a promising harbinger of things to come. Hyundai's N division has already recruited top talent from BMW M GmbH, shown us where its heart is at with the N 2025 Vision Gran Turismo concept, and promoted itself through the company's WRC effort. We're looking forward to seeing how the i20 N (or whatever it's called) will shape up, but in the meantime the Sport model you see here gives us an idea of what it will look like. Related Video: Featured Gallery Hyundai i20 Sport News Source: Hyundai Hyundai Hatchback Performance hyundai i20

2015 Hyundai Sonata configurator powers up

Eager to get your hands on a new Hyundai Sonata? We could hardly blame you. With more mature styling and better equipment for less than the model that preceded it, the new Sonata makes a compelling case, even in a market segment this competitive that includes such rivals as the Nissan Altima, Toyota Camry, Honda Accord, Mazda6, Ford Fusion, Chevy Malibu, Chrysler 200, Volkswagen Passat and Kia Optima.
The first units are just arriving at dealers now, but if your local showroom doesn't have one for you to check out just yet, we've got good news for you as Hyundai has just launched the car's online configurator. The system lets you choose from four trim levels, nine exterior colors, a couple of equipment packages and an assortment of accessories to make your Sonata yours.
Pictured here is the top-of-the-line Sonata Sport 2.0T that starts at $29,385 (inclusive of delivery), but the base Sonata starts under $22k. Spec yours (or any new Hyundai, for that matter) in the online configurator linked here.