2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Hyundai’s N division will tune electrics, steer clear of Genesis

At Hyundai's Namyang proving ground in a small garage emblazoned with a giant "N," Albert Biermann, the ex-BMW engineer who now heads up vehicle development for the Korean brand, recently provided a few hints about what to expect from Hyundai's nascent performance sub-brand — and that includes EVs. "We are looking for the right ideas of how to transfer the craziness of N into electrification," he said. That could be "a full EV [and] also could be a hybrid." To date, we've seen the Veloster N introduced last fall in the United States, followed by the recently announced Elantra GT N Line. Europe has the i30 N in hatchback and fastback body styles. Biermann says, "We will expand also into segments we are not in now," including "something a little bit smaller," as well as into "a different type of vehicle." Biermann also said we can expect a more powerful version of the new 2020 Hyundai Sonata — which we've just reviewed, and which will launch in the United States with a 180-hp 1.6-liter turbo and a 191-hp 2.5-liter naturally aspirated four. But he stopped short of saying whether it would be an N or an N Line model. And it appears that the N expansion will not extend to Genesis. "There are no plans yet to make a sub-label for Genesis like we did with N for Hyundai," Biermann said. This despite the fact that nearly all of its rivals have branched out in that direction. For now, it seems, the G70 Sport is as sporty as it will get over at Genesis.

2018 Hyundai Accent packs compact car style in a subcompact

Hyundai's smallest American offering, the Accent, has undergone a thoroughly substantial redesign. The result is a subcompact sedan that's slightly wider and slightly longer, and looks very much like its larger Elantra sibling. The Elantra's hexagonal, slatted grille, headlight shape, and greenhouse have all been scaled down to the Accent's smaller body. Even the taillights echo the pattern of those on the Elantra. Fortunately, the proportions weren't thrown off in the shrinking process, so the Accent is a reasonably handsome, if slightly conservative, sedan. The new Accent also sports a rather spiffy interior, at least with the red and black upholstery shown. That particular color combo wouldn't look out of place in an Elantra Sport. The dash itself isn't particularly remarkable, but it looks attractive enough and fairly straightforward. It also features a 7.0-inch touchscreen with which the occupants can use Apple CarPlay or Android Auto. The seats can also be had with heaters. Hyundai touts automatic emergency braking as an available safety option. Mechanically, the big news comes in the form of chassis rigidity improvements. Hyundai says the new Accent is 32 percent stiffer, thanks in part to more high-strength steel. Under the hood is an updated 1.6-liter direct injection four-cylinder that makes 132 horsepower and 119 lb-ft of torque. This is a bit surprising, as the output is slightly less than that of the outgoing model. On the flip side, Hyundai claims this engine is 7 percent more fuel efficient, and that low-rpm torque has been improved. Plus, 132 horsepower is on par with competitors, and buyers who want to make the most of it have the option of a six-speed manual. A six-speed automatic is available, too. Pricing hasn't been announced for the new Hyundai Accent, but the sedan will show up at dealers during the third quarter of this year. The hatchback version, which has yet to be shown, will arrive in the fourth quarter of 2017. Related Video:

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.