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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

2019 Hyundai Kona Electric range officially EPA-rated at 258 miles

Since the Hyundai Kona Electric was first revealed at the Geneva Motor Show earlier this year, we've been gradually getting closer to learning the exact electric range for the American car. Finally, after a few estimates, the EPA has released its official rating of 258 miles. That's 8 miles higher than Hyundai's estimate for the U.S. car, given a few months ago. This also puts Hyundai in a strong position against the current crop of electric car competition. While the funky Kona does come up short of the long-range, 310-mile Tesla Model 3, that particular Model 3 costs over $40,000, even with the tax incentive that's not long for this world. The Kona Electric will likely start at a lower price point comparable with the fabled short-range, 220-mile Model 3, which is also 38 miles short of the Kona's range. As such, the Chevy Bolt EV is likely the closest competitor, offering 238 miles, 20 short of the Hyundai, and a price of about $30,000, though that's also with a tax credit that will probably be ending soon for Chevrolet. The 2019 Hyundai Kona Electric goes on sale in California and select other states toward the end of this year. More states will be added early next year. This will be a disadvantage for Hyundai, since both the Model 3 and Bolt EV are currently available nationwide. Related Video:

Hyundai sets land speed record with fuel-cell Tuscon

The Hyundai Tucson Fuel Cell certainly isn't a hydrogen-powered speed demon like the Buckeye Bullet, but the South Korean company's H2-fueled crossover is fast enough to hold its own land speed record. How many SUVs can claim that? Not too many, but that's because there simply aren't many hydrogen-powered vehicles around, let alone SUVs. Hyundai recently took a 2016 Tucson Fuel Cell to the Soggy Dry Lake Bed in California, and the efficient model claimed a new land speed record for a production hydrogen-powered SUV. Set to the always stirring Ride of the Valkyries, the automaker's video shows the Tucson whispering through the desert while leaving only a cloud of dust and drips of water behind. Rather than spoiling it, you need to watch the clip to find out just how fast the fuel cell-powered Tuscon can go. The Tucson uses its fuel cell stack to power to spin the front wheels with an electric motor that makes 134 horsepower and 221 pound-feet of torque. They are currently available to lease in Southern California, and the company delivered about 70 of them in the first year.