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Hyundai's electric car strategy takes shape under the radar

Green car fans are frothing over the Tesla Model 3. The Chevy Bolt may turn out to be the better car, and it will be available sooner. But don't overlook another electric car that's also due next year: the Hyundai Ioniq. With far less attention, Hyundai is launching an EV that is expected to be competitively priced and will spearhead the Ioniq lineup, which also has hybrid and plug-in hybrid versions. They share the same platform and look similar, but the Ioniq EV could prove to be a game-changer for Hyundai when it arrives at the end of the year, bringing new customers and casting the company as one with proficiency in the electric arena. Built in South Korea, the Ioniq line will be available at every Hyundai dealership that wants to sell the cars, already giving it a leg up on Teslas that often have long waiting periods for buyers. With a range of 124 miles on a single charge, it won't compete with the Model 3, which will travel at least 215 miles on a charge, or the Bolt, which has a range of 238 miles. Rather, it will face off against humbler products like the Nissan Leaf (107 miles) and the Volkswagen E-Golf (83 miles). Hyundai has not announced pricing, but is mindful the Ioniq trails Chevy and Tesla in range. An executive also indicated it could be working on an Ioniq with a longer distance capability, but declined to discuss specifics. Hyundai argues its found a sweet spot with the Ioniq EV, whose range is well within the distance most Americans drive in a day. It can recharge in about four hours and 25 minutes, which is faster than the six-hour charge time for the Leaf but slightly longer than the four-hour E-Golf. In quick charge mode, the Ioniq can juice up to 80 percent in 23 minutes. Critically, Hyundai is also offering a lifetime warranty on all of its hybrid and electric battery packs (it has since 2012), which could sway consumers still wary of the technology. It's a lot of numbers, and Hyundai will need considerable marketing muscle to make buyers consider Ioniqs in the face of a growing field of electrified competitors. But it's part of a broader play to reach an audience of younger consumers, who expect electrification to be baked into their cars. Millennials will account for 40 percent of new car purchases by 2020, and Hyundai says the generation is more likely to consider alternative powertrains than older ones.

Hyundai Elantra Sport likely to get 201 hp, optional manual

The South Korean market often gives us a preview of what's coming soon from Hyundai and Kia in the US, usually with only the model name differing. That's what we thought when we saw the new Avante Sport being shown there, and Hyundai Motor America spokesman Jim Trainor confirms that it's basically what we should expect from the upcoming Elantra Sport. Hyundai previously confirmed the quicker sedan will arrive in the US by the end of the year. The Avante Sport uses the Veloster Turbo's 1.6-liter turbocharged four-cylinder, making the same 201 horsepower and 195 pound-feet of torque as it does in the funky hatch-coupe. Expect a choice between a seven-speed dual-clutch gearbox and a six-speed manual to go with it. The sporty compact upgrades to a multi-link rear suspension, replacing the standard Elantra/Avante torsion-beam setup. South Korean customers can choose an optional Extreme package that includes upgraded stabilizer bars, different springs and shocks, and a rear spoiler. We're hoping the suspension upgrades will be standard on the Elantra Sport. Hyundai made some subtle visual tweaks to signal the Sport model's extra performance. Lower side sills, larger openings in the front fascia, and a rear diffuser with dual exhaust tips poking out get the speedy message across. Inside, the front seats get larger bolsters and there's a unique flat-bottom steering wheel. Carbon-fiber-esque trim completes the sporty look. Currently, the only Elantra available in the US uses a 2.0-liter four-cylinder running on the Atkinson cycle that makes 147 hp and 132 lb-ft of torque. An Eco trim will join the lineup this spring with a turbocharged 1.4-liter four-cylinder and seven-speed dual-clutch gearbox. With the Sport, Hyundai will have a family of models to appeal to a large portion of buyers in the segment. Related Video:

Hyundai expanding Tucson fuel cell deliveries to NorCal soon

The Hyundai Tucson Fuel Cell hasn't exactly sold a bazillion copies, but that's all according to plan. Hyundai – like Toyota and Honda with their hydrogen vehicles – it keeping deliveries under control because there just aren't that many H2 refueling centers. Right now, all of these hydrogen vehicles are tooling around the LA area. At the Washington Auto Show this week, Hyundai announced that it would soon start deliveries in Northern California as well. There was no date set for the San Francisco-Bay Area hydrogen cars to arrive, but Hyundai's Mike O'Brien said that because, "We will sell them where there's fuel." Stations are supposed to begin opening in NorCal in the next few weeks. The next area that Hyundai suspects to launch the Tucson Fuel Cell is in the Northeast, which is the plan that other automakers have as well. The Tucson Fuel Cell leases for $499 a month, and includes free hydrogen fuel. There are currently around a dozen stations open in California. O'Brien said that 53 stations have been given fund guarantees by the state of California, but 23 have not yet broken ground. The biggest hurdle, he said, is regulatory – getting all of the different government agencies to work together to approve construction. Hyundai wants governments to get cracking on installing more hydrogen stations because it has plans to sell a second hydrogen vehicle at some point in the world by 2020. Up next on the green car front – we'll see it in Chicago early next month, in fact – is the Ioniq, which will be available with a pure EV, a PHEV and a standard hybrid. Whether the Ioniq will get a hydrogen fuel cell powertrain at some point has not been announced or even hinted at, but we would not be surprised if it does.