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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2012-2013 Hyundai Azera recalled for passenger airbag fault

Hyundai is recalling 5,200 units of its Azera sedan over a possible airbag sensor malfunction. The occupant detection system in models built between May 22, 2012 and November 23, 2012 might not be able to tell what kind of passenger (adult, child, or child seat) is in the front seat, which could cause improper deployment of the airbag.
Azeras from the 2012 and 2013 model year are affected. Hyundai hasn't yet said when owners will be notified, but once that happens, they'll be able to take their sedans to dealers to have the system recalibrated free of charge. There's a bulletin from the National Highway Traffic Safety Administration below with more information.

We check out Hyundai's HRL exoskeleton, a robotic mobility suit for paraplegics

Hyundai makes some of the largest vehicles in the world – to wit, 185,000-ton ships with 56-foot high engines making power at 84 rpm – but its R&D division has found enough human-factor synergy with autonomous vehicle development that they're now working on robotic exoskeletons. We were recently introduced to two of these devices: the HRL designed to increase mobility and therefore quality of life for paraplegics; and the WEX, designed to assist in repetitive-motion lifting. Both of these machines are powered by replaceable lithium-ion battery packs with a 4-hour run time and 40-minute recharges. The HRL robotic legs are designed for people 64 to 71 inches tall and less than 250 pounds. The aluminum segments are adjustable in centimeter increments over a 10-cm range, and the 22.4-inch width means it would fit in many long-haul aircraft forward seats. With the 4.4-lb battery pack, the HRL weighs about 41 pounds. There are six 50:1 reduction-gear actuators, two pelvic actuators rated at 224 pound-feet of peak torque with 60-degree range of motion, and two hip and knee with 112 lb-ft peak, 180 degrees and twice the rotational speed of the pelvic motors. Twenty sensors control it all with default speed of just under a mile per hour and a top speed of 1.5 mph, and step length can be adjusted by smartphone via Bluetooth. One of the accompanying crutches has four thumb buttons much like a video-game controller, though they're experimenting with simpler inputs including a joystick. The crutch communicates with the leg unit over a few feet of distance via Zigbee wireless protocol, with security layers added for both obvious reasons and to ensure two users in the same vicinity won't transmit to the other's unit. An HRL can help you sit, stand, walk or climb and descend stairs; it will also stand on its own, simplifying the process of putting it on. Your correspondent is outside the design height limits so rather than do any impromptu CG research we deferred to colleague Chris Davies of Slashgear for impressions wearing it: "It grips tightly, the support would be comforting, and it delivers good posture. It does take some getting used to – when it first lifts up a leg to move it forward you do feel like you're going to fall over – but once you establish a gait and stop over-thinking it becomes much easier." Indeed, he never fell over and most who tried established a rhythm within a few minutes, if not a 1.5-mph sprint.