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Hyundai Kona joins compact-crossover fray

This week in Seoul, South Korea, Hyundai finally pulled back the covers on the all-new Kona, the automaker's first compact crossover. The Kona enters one of the hottest segments on the market and will compete straight against Honda HR-V, Toyota C-HR, and Fiat 500X. The stylish Kona slots below the larger Santa Fe and Tucson, filling out the Hyundai's crossover offerings. The new model goes on sale in Korea later this month, hitting showrooms in Europe and the US later this year. Like others in this segment, the Kona sells itself on style as well as substance. The design is more aggressive than Hyundai's other crossover offerings, though the automaker says it hints at a new direction for other products. After a few years of conservative design throughout its lineup, Hyundai has returned to the bold direction that kicked off with the sleek 2010 Sonata. The Kona's large, shield-like grille is similar to that on the new Elantra GT and refreshed Sonata. There's a wide air scoop just above the new grille. There's a lot of outside influence on the design. The rest of the body has a taut, masculine look. Big fenders and sharp creases carry on the rugged look. Hyundai is calling the black cladding "armor," though we're not sure exactly how much it protects. It's going to be a divisive design choice for sure. Like the Toyota C-HR, the Kona can be had with a contrasting roof color. The Kona makes use of LED lighting both front and rear, though the low placed headlights remind us of the controversial ones on the Jeep Cherokee. The taillights are wide, slim units that aren't like anything else in Hyundai's lineup. Like so many compact crossovers, it looks more like a high-riding hatchback than a shrunken SUV. It's a handsome design though that's more tough than cute. The interior has been designed with efficiency first. Hyundai boasts that the Kona has the best-in-class interior space. The simple layout is far more conservative than the exterior, but it appears well designed and well arranged. Like the Elantra GT, the infotainment screen sits above the dash like a tablet. It's a common design feature, though not always a popular one. The Kona can be had with a 5, 7, or 8-inch infotainment display, though availability depends on the market. Higher-spec models come with Apple CarPlay, Android Auto, HD and satellite radio, a rearview camera, and in the US, 4G telematics. The Kona will have wireless smartphone charging.

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Hyundai Tucson 'The Walking Dead' special edition is real and wants braaaiiinnnnss

Hyundai's association with The Walking Dead is, for a lot of fans, limited to the spearmint-green Tucson that Rick, Darryl, Maggie and Herschel drive around on AMC's hit show. But the tie-up with the series extends beyond that, going right into the graphic novels that inspired the TV show.
In celebration of 10 years of Robert Kirkman's series of comics, Hyundai has built special edition Tucson that, unlike its previous zombie survival cars, is going to see production. "The Walking Dead" Special Edition Tucson uses the same 2.4-liter engine found in the standard CUV, with 182 horsepower and 177 pound-feet of torque. In fact, this car is largely similar to your everyday Tucson, at least in terms of equipment.
It does add a few things which might be handy in the event of a zombie apocalypse, though. A Zombie Survival Kit, which Hyundai describes as a "Walking Dead 72-hour survivalist's backpack, a necessary item for any zombie 'prepper,'" is included, as are body decals for all four of the comic book's factions and a special splash screen on the navigation system. The exterior is finished in Ash Black and sports red accents, along with special edition badges. A cross-railed roof rack and mudguards round out the interior enhancements.