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2019 Hyundai Veloster Turbo Quick Spin Review | Now with actual 'velo'!

Hyundai finally seems to be figuring out driving dynamics. You know, suspensions that don't become flummoxed after hitting a mid-corner heave. Steering that does more than simply exist. A general driving experience that you may actually remember. Indeed, I'm going to remember the 2019 Hyundai Veloster Turbo, the latest Hyundai group car to demonstrate newfound dynamic talents. Fully redesigned, it picks up its predecessor's funky mantle, bringing over its unique three-door count and unusual hatchback rear, but actually satisfies the "velo" bit of its name. The old car was a dud, this one is not. Well, at least in Turbo guise, as no amount of chassis improvements can make the base 147-horsepower version go anywhere with immediacy. The Turbo packs Hyundai's 1.6-liter four-cylinder with 201 horsepower and 195 pound-feet of torque. That's pretty much equal to the Honda Civic Si Coupe, as is its curb weight of 2,899 pounds. Though it doesn't sing the same melodically mechanical song as the Honda's, the Veloster's turbo four-cylinder nevertheless delivers a satisfying punch. It responds and feels like it belongs in a vehicle with sporting intentions. On a mountain road, the new Veloster is capable, poised and legitimately fun. When completing my local mountain road evaluation route, I was compelled to turn around and run it again — the usual indication of a dynamic job well-done. This handling boon also doesn't come at the expense of ride quality. Sure, it's on the firm side, but it's also not crashy or tiresome relative other sporty compact cars. I'd be curious to try it with the Veloster Turbo R-Spec's manual transmission, though, as the regular Turbo's seven-speed dual-clutch automated manual lacks the precision and smarts of VW's DSG and other such transmissions. In Smart or Sport mode, it's not quick enough to respond to throttle or braking inputs, let alone anticipate the need for them. In manual mode, the engine oddly hangs onto revs when upshifting. The tachometer drops down to a lower rev count, but the engine continues to sing for a split-second. It's unusual. Though this transmission performed well enough in a compact crossover like the Kona, a wannabe hot hatch like the Veloster might be asking too much. That, however, is not why the Veloster ultimately left me cold. While it excels on a mountain road, it is merely OK everywhere else. It just isn't alive and involving enough to make mundane drives a joy — much as a Civic Si or VW GTI can.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

Hyundai boosted production in March, so now its cars sit in U.S. ports

SEOUL — As Detroit's automakers shut production in March due to the coronavirus pandemic, South Korea's Hyundai cranked up its factories back home to ship cars to the United States, a move that is proving costly for the world's fifth-largest auto group. Hyundai ramped up domestic production to as much as 98% of capacity by late March, not only as the Korean market was recovering from a bad February but also because it bet on demand for Tucson SUVs and other models from U.S. customers, its biggest overseas market outside of China. While Hyundai is one of few global automakers whose production has recovered at home, its exports optimism has been dampened by the severity of the U.S. outbreak, weak consumer sentiment and as rivals have quickly moved to guard their turf. Consignments of cars shipped from South Korea are now sitting in U.S. ports, with dealers slow to take deliveries because of slumping sales and rising inventory, four people with knowledge of the matter told Reuters. The company idled a Tucson production line at home last week for five days, while sister firm Kia is looking to suspend three Korean plants for a week. And analysts now expect a sharp drop in first-quarter operating profit when it reports results on Thursday and some even forecast a second-quarter loss. "I hope that the situation will recover by the middle of next month. If not, we might have to lay off some people," said Brad Cannon, general manager of an exclusive Hyundai dealership in California, whose sales are down more than 50% from when the pandemic started. Hyundai runs a factory in Alabama — which is closed until May 1 — but imports are key to meet U.S. demand. Only about half of its vehicles sold in the United States are made in North America compared to between 68% and 85% for Japanese rivals Toyota, Nissan and Honda, who have also suspended production there till May. The South Korean company makes about 61% of its cars overseas, up from 48% a decade ago. That leaves it vulnerable to overseas factory shutdowns and shrinking demand outside of its home market. Hyundai's South Korean factory operation, which had recovered from a component shortage from China to nearly 100% capacity by March, could fall to as much as 70% in April, the company recently told analysts. "We will continue to monitor the situation and take appropriate action promptly," Hyundai said in an emailed statement. Minimizing the impact For its part, Hyundai has taken measures to minimize the impact.