2014 Hyundai Sonata Gls on 2040-cars

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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

2018 Hyundai Elantra GT starts at just over $20,000

The soon-to-be-released 2018 Hyundai Elantra GT hatchback finally has pricing, and it is quite competitive. It starts at $20,235 for the base model with a manual transmission, with the automatic adding an extra $1,000. That puts the base, manual Elantra GT at a few hundred dollars less than the Honda Civic hatchback and Ford Focus hatchback, and a couple thousand less than the Chevrolet Cruze hatchback. The base, manual Elantra GT also comes nicely equipped even in the base model. It features 17-inch alloy wheels, keyless entry, heated side mirrors, a rearview camera, cross-traffic alert, and an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. Under the hood is a naturally aspirated 2.0-liter four-cylinder making 161 horsepower, and it can be coupled to the standard six-speed manual or a six-speed automatic. View 52 Photos The 2018 Elantra GT Sport starts at $23,250 with the six-speed manual, while an extra $900 nets a seven-speed dual-clutch automatic transmission. The extra cost brings significantly more performance and features. Under its hood is the familiar turbocharged 1.6-liter four-cylinder good for 201 hp and 195 pound-feet of torque we already enjoyed in the Forte5 SX and Elantra Sport sedan, but for significantly less than the manual Forte5 SX we drove. The GT Sport also swaps the standard GT's torsion bar rear suspension for a coil-spring multi-link setup for improved handling. Braking improves, too, with larger discs behind 18-inch alloy wheels. Inside, the GT Sport gets leather upholstery, heated sport seats, dual-zone automatic climate control, blind-spot detection, and a proximity key with push-button start. The Elantra GT has a number of comfort and safety features available as options, though most of the latter are only available on the Sport. Lane-change assist, panoramic sunroof, and a seven-speaker sound system with subwoofer are available on both standard Elantra GT and GT Sport. Lane-keep assist, forward collision with automatic emergency braking, and adaptive cruise control that can stop the car completely and restart. Hyundai previously announced that Elantra GTs would arrive at dealers this summer, so they should be on lots soon. Related Video: Featured Gallery 2018 Hyundai Elantra GT Hyundai Hatchback Economy Cars hyundai elantra gt hyundai i30