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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

2019 Hyundai Santa Fe First Drive Review | A safely stylish crossover

To help it stand out in today's crowded, highly competitive midsize crossover market, Hyundai has given the new 2019 Hyundai Santa Fe has a bolder SUV-like exterior design. The Santa Fe's changes are evolutionary rather than seismic, but in a market that includes rivals like the Ford Edge, Jeep Cherokee, Nissan Murano, Chevrolet Equinox, and Honda CR-V, every detail matters. Buyers still have a choice of two four-cylinder engines - just like the outgoing Santa Fe Sport – one of them turbocharged, with each paired to an updated 8-speed automatic transmission. The Santa Fe also offers all-wheel drive across its five trim levels, while delivering a modest bump in overall cargo space and rear legroom. A few notes before we dive further in: The new Santa Fe doesn't include the "Sport" in its name. Anyone in immediate need of a Santa Fe with a third-row seat will have to settle for the Santa Fe XL, a one-year-only offering based on the previous generation model. We highly recommend test driving the new model, if you can do without a third row. Some form of hybridization is also planned, though Hyundai would not comment on technical aspects or a projected on-sale date. Ahead of taking the wheel on the wide-open roads surrounding the charming ski-cation town of Park City, Utah, Hyundai told us that they strove to make it less of a high-riding minivan, both in terms of its style and stance on the road. To do this, Hyundai shortened the front overhang, added a more upright front grille with a chainmail pattern, and pushed the headlights lower in the front fascia. Those slim lighting units that flank the grille are the LED daytime running lights and turn signals. (Yes, it's okay if you initially thought they were super skinny headlights, too.) The 2.6-inch longer wheelbase makes the Santa Fe look more planted, while adding about an extra inch of rear legroom compared to the previous model. The more horizontal side profile and large glass area – especially the small side windows, ahead and behind the A- and C-pillars – help improve visibility. And unlike some SUVs and crossovers that opt for tapered tail-ends that look sporty, but create claustrophobic-levels of cargo space, the squarish rear of the Santa Fe translates to 35.9 cubic feet of cargo room behind the second-row seats. That's up from 35.4 cu-ft. offered in the previous model. Styling is subjective, but to our eyes, the Santa Fe has a lot more presence than it previously did.

2016 Hyundai Elantra gets new Value Edition [UPDATE]

Update: Hyundai informs us the 2016 Elantra Value Edition actually collects $1,550 in equipment together for $550 more than the Elantra SE with the Popular Equipment Package. The next-generation Hyundai Elantra reportedly debuts at the 2015 Los Angeles Auto Show in November, but there's still quite a while before the updated model arrives at dealers. To keep the sedan somewhat fresh among a crowded fielded of competitors, Hyundai is giving the 2016 model year a new Value Edition and some small tweaks to other trims. The 2016 Elantra Value Edition rings up for $19,700, plus $825 destination, and all of them come with a 1.8-liter four-cylinder with 145 horsepower and 130 pound-feet of torque along with a six-speed automatic. To earn its budget-friendly name, Hyundai claims the new trim bundles $1,000 in features for $550 more than the Elantra SE with the Popular Equipment Package. On the outside, these models get a sunroof, chrome beltline molding, and turn signals in the side mirrors. The improvements are a little more extensive inside with a tilt-and-telescoping, leather-covered steering wheel, push-button start with proximity key, and heated seats. In addition to the Value Edition, the Elantra Limited now gets standard push-button start with a proximity key and dual climate zones. Hyundai claims that it's a $600 value, but the $21,700 price is the same as last year. Finally, the Elantra Sport is losing some features to lower its price. The trim now retails for $1,350 less than last year at $20,250 with the 173-hp, 2.0-liter four-cylinder and six-speed manual or $21,250 with a six-speed automatic. However, to make that savings possible, the leather seats and power sunroof are no longer standard features. The interior now has cloth upholstery. The 2016 model year Elantras should arrive at dealers in May. 2016 ELANTRA ADDS NEW TRIM LEVEL AND MORE VALUE 15/05/15 from Hyundai New Elantra Value Edition provides $1,000 in value savings; Elantra Limited gets more standard features FOUNTAIN VALLEY, Calif., May 11, 2015 – Today, Hyundai Motor America announced the 2016 Elantra, featuring product improvements and new value-focused packaging updates. Elantra continues its high value proposition as a strong choice for shoppers in this highly-competitive segment, validated by several coveted accolades over the model's lifecycle. Elantra ranked highest in its segment for initial quality in the influential J.D. Power 2014 U.S. Initial Quality StudySM (IQS).