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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai partners with tech startup Smartcar to expand mobility apps

A new technology partnership between Hyundai and a Silicon Valley startup will expand the automaker's connected-car service offerings on its 2018 model-year vehicles, making it possible for owners to do everything from getting their car washed and detailed to fueling up, all without having to actually be there for it. Hyundai announced the partnership with technology startup Smartcar (not to be confused with the automaker) at the L.A. Auto Show to launch its Blue Link All-Access program. The platform aims to give Hyundai owners access to a broad array of new third-party connected-car applications, similar to how users download apps for mobile devices, by giving Smartcar access to its API. That means the automaker can offer new services more quickly, since it won't have to do a separate new integration for every new connected-car service, said Manish Mehrotra, Hyundai Motor America's director of digital business planning and connected operations. "We will develop Blue Link not as standalone system, but as an open platform that can seamlessly integrate the best ideas from inside and outside the company," Mehrotra said. App developers will work with Smartcar, based in Mountain View, Calif., as the single point of integration. Hyundai's Blue Link platform already had allowed owners to do things like sync addresses from their phones to their in-vehicle navigation systems via voice command, start and warm up the car remotely, and locate the vehicle when the driver forgets where he parked it. The new service will be offered on every 2018 model-year Hyundai free of charge for the first three years of ownership. Hyundai also announced a new pilot program in Southern California with an Orange County startup called Washos, which offers mobile car washing and detailing. Other time-saving existing or future applications include being able to get your dry cleaning or groceries delivered to your car while at work. Because the future is going to be BUSY. As further evidence of what he called "our deepening relationships with the technology community," Mehrotra also discussed the recent launch of Cradle, Hyundai's new venture-capital arm.

Hyundai previews Intrado fuel-cell crossover concept

We may still be several months off from the 2014 Geneva Motor Show, but it's apparently not too early for Hyundai to give us a glimpse at what to expect when the Palexpo's doors open in March.
Called Intrado, Hyundai's new concept car takes the form of a high-riding crossover with styling that takes its cues from the Korean automaker's Fluidic Sculpture 2.0 design language. Designed and engineered in Germany, the concept bears the codename HED-9, a giveaway that it's the ninth concept from Hyundai Europe Design. Inspiration is said to have been drawn from aircraft, with a lightweight form and a name borrowed from the underside of an airplane's wing.
Hyundai isn't saying much more, revealing only the teaser rendering above. But it has indicated that the Intrado concept packs a new hydrogen fuel-cell powertrain that's both smaller and lighter than the one powering the existing ix35 Fuel Cell, which (last we heard) Hyundai was hoping to bring Stateside as part of its Tuscon lineup by 2015.