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Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

New Hyundai Veloster N sports a big wing under its camouflage

Hyundai is deep into development of the second-gen Veloster, the follow-up to the odd asymmetric hot hatch. The first car was good, but it wasn't quite great, missing the mark on a number of details. In the intervening years, Hyundai products have improved across the board and no longer require any hedging or justification as a value proposition. Hopefully the same is true with the new car. The spy photos we have hear appear to show the Veloster N, the high performance version of the hatch. N is Hyundai's new in-house tuner. The group is working on a more powerful version of the i30, known in the US as the Elantra GT. Despite the camouflage, we can see that the Veloster in these photos has a number of upgrades that give away the N tuning. This includes large wheels, big brakes with red calipers, big exhaust outlets, and what appears to be a large Civic Type R-style wing. There are few other details we can make out, but the most obvious and notable is the asymmetric door setup. The car will have two doors on the passenger side and just one on the driver's side, just like the first model. We don't know how much power the car will make, but expect somewhere close to 250 horsepower from a turbocharged four-cylinder. Look for a full reveal sometime in the next year. Related Video: Featured Gallery Hyundai Veloster N spy shots View 16 Photos Spy Photos Hyundai Hatchback Performance hyundai veloster n

Hyundai performance boss hints at an Ioniq Electric N

There have been rumblings about what's next for Hyundai's N performance brand, and its chief has just dropped a big hint: a souped-up electric vehicle. Maybe an Ioniq Electric N hatchback? Sure sounds like it. Automotive News got Albert Biermann, head of vehicle testing and high-performance development for Hyundai and Kia, to spill the beans. "When we think of cars after 2021 for N, I think we cannot avoid electrification," he said. "We will have an EV sooner or later. It's just a matter of timing." Hyundai's N brand is still in its relative infancy. The Veloster N will be the only model available in the U.S., and it doesn't go on sale until later this year. It joins the Europe-only i30 Fastback N and i30 N hatchback, the former of which debuts in October at the Paris auto show and hits showrooms in Europe by the end of the year. Biermann said a fourth N model was already in his long-term budget and could be an SUV, which aligns with previous reports suggesting it could be either a 247-horsepower Kona N or a 271-hp turbocharged Tucson N. An electric N would be a surprise fifth model, and it could happen soon. "There's a car within the next two or three months that we probably have a chance to show to Vice Chairman Chung (Eui-sun) and our top management," Biermann told Automotive News. "Depending on what is the current mood and situation, we might get a spontaneous 'OK, go for it.'" The Hyundai Ioniq Electric boasts a 136 MPGe rating and a driving range of 124 miles from its 28.0 kWh battery. But it makes only 118 horsepower and 218 pound-feet of torque, so an N version would presumably upgrade those latter figures. By way of comparison, the Veloster N, which goes on sale later this year, delivers 275 hp and 260 lb-ft of torque from its 2.0-liter four-cylinder, while the specs on the standard Veloster are 147 hp and 132 lb-ft for the standard 2.0-liter four-cylinder and 201 hp and 195 lb-ft for the 1.6-liter turbo-four that powers the Turbo model. Biermann suggests an electric N would have an improved battery, bigger motor and inverter with more power. If Biermann's abbreviated timeline projection holds true, it sounds like we'll know more soon. Related Video: