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Hyundai Veloster Turbo BTR Edition goes demonic at SEMA

Just a few days after Halloween, Blood Type Racing's custom Hyundai Veloster Turbo R-Spec is bringing a demonic look to the SEMA Show in Las Vegas on Nov. 3. This mean little hatchback sports some sinister carbon black paint with crimson accents all around, and a set of red projector headlights top off the devilish details. What's happening under the hood is pretty fiendish, too. The BTR Edition Veloster starts with Hyundai's 1.6-liter four-cylinder, but it's strengthened with parts like forged connecting rods and pistons. The company then adds a high-boost Garrett turbo and retuned ECU. The result is over 500 horsepower to go like a bat out of hell. Beyond the wicked black-and-red aesthetic, Blood Type Racing also fits a carbon-fiber wide body kit, complete with crimson canards at the front corners. Inside, the interior is replaced with a four-point roll cage and racing bucket. The driver can still enjoy some music thanks to a suite of Rockford Fosgate speakers. The Veloster BTR Edition joins a growing slate of custom Hyundais at SEMA this year. In addition to this hellacious hot hatch, there's also a 500-hp Genesis Coupe and a 700-horsepower Tucson. BLOOD TYPE RACING RETURNS TO SEMA, BRINGING ALONG A SINISTER VELOSTER TURBO FOUNTAIN VALLEY, Calif., Oct. 7, 2015 – Blood Type Racing Inc., the renowned Chicago-based tuner known for his extreme take on Korean vehicles, has revealed its Veloster Turbo R-Spec built for SEMA. The BTR Edition Veloster has an evil twist, designed to look as though it just switched over to the dark side. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The vehicle's evil appearance began with a "Carbon Black" paint job, accented with a red racing stripe running from the front splitter up onto the hood. A carbon fiber wide-body kit gives the car a muscular, more aggressive stance, and front-mounted aero canards, front splitter and a rear deck spoiler provide down force at speed. Red accents on the custom SSR three-piece wheels, along with red projector "demon eye" headlamps add a final demonic touch to the vehicle's exterior. Using the Veloster's 1.6-liter "Gamma" four-cylinder as a starting block, BTR added new cylinder sleeves, a high-boost turbocharger from Garrett, and custom connecting rods and pistons.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Rivian R1T, Mini Cooper Electric owners happiest with their EVs

The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study is out, and there's change at the top. With the swelling adoption of electric vehicles in the U.S. over in the past two years especially, the third year of the EVX study changes focus to first-time EV buyers. Those two factors encouraged change at the top of both premium and mass-market segments. Among premium EVs, the Rivian R1T pickup scored overall victory in its first year of eligibility with a satisfaction score of 794 out of 1,000. The Tesla Model 3 takes second place with 759 points. Tesla had won the top two premium spots in the study in 2021 and in 2022. The average score in the premium segment was 756. The Tesla Model Y (754), Audi E-Tron (735), and Polestar 2 (724) filled out the list of the five eligible models this year. Among the ten eligible mass-market vehicles, the Mini Cooper Electric nabbed the overall win by scoring 782. The Kia EV6 came second with 762 points, keeping Kia in the top two; the Kia Niro EV won the mass-market segment the previous two years. The Ford Mustang Mach-E (742), Hyundai Ioniq 5 (738), and Volkswagen ID.4 (735) completed the top five, the Niro EV (733) in sixth. All were above the segment average of 730. The four models fell below the segment average were the Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Chevrolet Bolt (711), and Nissan Leaf (698). How are the scores derived? J.D. Power worked with EV app maker and research firm PlugShare to get owner responses in ten areas: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. Brent Gruber, executive director of the EV practice at J.D. Power, said, "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features." The Mini, in fact, scored highest of any premium and mass-market EV in the studyÂ’s highest-weighted index factor, quality and reliability.