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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Ford GT Mk II at Goodwood, Bentley EXP 100 GT concept EV and driving the Hyundai Veloster N | Autoblog Podcast #588

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Associate Editor Joel Stocksdale. To kick things off, they talk about driving the Porsche Cayenne S, Hyundai Veloster N and Nissan Armada. Then they recap the Goodwood Festival of Speed, including the Ford GT Mk II that debuted there. Next up is news: the Bentley EXP 100 GT electric concept car, Ford canceling diesel for the Transit Connect and Elon Musk dismissing talk of a refresh for the Model S and Model X. Finally, they take to Reddit to help pick between a 2016 Audi S3 and a 2017 Alfa Romeo Giulia. Autoblog Podcast #588 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2019 Porsche Cayenne S 2020 Hyundai Veloster N 2019 Nissan Armada Ford GT Mk II debuts at Goodwood, and other impressions from the event Bentley unveils EXP 100 GT electric concept car Ford cancels diesel engine for Transit Connect Tesla Model S and X wonÂ’t get a refresh Spend My Money: Audi or Alfa? Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

Hyundai will add Ioniq EVs to WaiveCar car-sharing fleet

Hyundai Motor America will add its Ioniq electric vehicles to a Southern California-based car-sharing fleet that launched earlier this year with Chevrolet Spark EVs. Hyundai reached an agreement with Santa Ana, Calif.-based WaiveCar in which Hyundai will provide 150 Ioniq EVs to the fleet by the time sales begin for the model early next year. Hyundai may add an additional 250 Ioniq EVs to WaiveCar fleets in other cities. WaiveCar is an app-based car-sharing service that debuted in Los Angeles in early 2016. The company offers drivers the cars for free for the first two hours, then charges $6 an hour for more time. WaiveCar also generates revenue via external advertising wraps around the vehicles, and also features geo-located targeted ads. Take a look at Hyundai's press release about the WaiveCar agreement here. Curiously, and somewhat admirably, Hyundai earlier this week went on record as saying the Ioniq's 124-mile single-charge range won't be sufficient in the long haul. The South Korean automaker has vowed to replace the upcoming version with an Ioniq EV for 2018 that will be able to go at least 200 miles on a full charge. That's not a bad move, considering General Motors is preparing to launch its Chevrolet Bolt EV, while Tesla is working on its Model 3. Both of those models will have 200-mile-plus full-charge ranges. Hyundai announced the incoming sales of the Ioniq EV earlier this year. A hybrid version of the Ioniq also debuted in South Korea earlier this year. Overall, Hyundai is looking to debut more than two-dozen hybrids, plug-ins, and fuel-cell vehicles to the world by the end of the decade. Related Video: