2012 Hyundai Sonata Se Sedan 4-door 2.4l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 Hyundai Genesis appears uncovered [UPDATE]

Hyundai gave us a tease of its second-gen Genesis sedan courtesy of the HCD-14 Genesis Concept displayed at this year's Detroit Auto Show, and while we've seen numerous spy shots of the car testing since (both on and off the track), all were heavily camouflaged. That all changed today when the South Korean site bobaedream.co.kr posted an image of the new luxury sedan sitting out completely uncovered (click the image to enlarge).
While we can't see much more than the face of the new Genesis sedan, it does appear to be a striking improvement over the current car that debuted back in 2008. The jutting, upright grille is very similar in appearance to the HCD-14 Concept, while the headlights and fascia look like a combination of Mercedes S-Class and E-Class. The body creasing isn't as dramatic as the concept, but the roofline and glasshouse look to be almost identical to the show car. Based on how finished the car looks in this picture, our guess is that we could see Hyundai's new Genesis at an upcoming auto show like LA or Detroit.
UPDATE: Per the request of the individual pictured next to the Hyundai Genesis in the original photo that spurred this story, we have removed said image from the post. You can still see the new Genesis here at the source, for the moment.

Hyundai reveals more 2015 Genesis details

After we posted the renderings of the 2015 Hyundai Genesis last night, Hyundai issued a full press release revealing some of the details about its next-generation sedan. Set to make its debut at the Detroit Auto Show in a few months, the 2015 Genesis promises to bring a whole new level of styling and technology to the Korean automaker's portfolio.
Hyundai says that the design used on this car is part of its Fluidic Sculpture 2.0 language that we expect to slowly make its way across the entire lineup. Major styling changes include a taller, upright, single-frame grille (think Audi), larger headlights, sharper body lines and the swept-back, couple-like roofline. Except for spy shots, we still have no clue what the interior of the new Genesis will look like, but Hyundai says the sedan will be more intuitive for drivers to interact with. On the Genesis-foretelling HCD-14 Concept, this included a head-up display, as well as eye- and hand-gesture recognition.
For the drivetrain, Hyundai hasn't revealed much, except that the 2015 Genesis will get an all-new HTRAC all-wheel drive system. The sedan should also be better to drive, thanks to a more even weight balance, a stiffer chassis and Advanced Traction Cornering Control (ATCC) electronic suspension. Replacing the electro-hydraulic power steering system in the current model, the new Genesis will get a full-electric, rack-mounted power steering system. For more info on the upcoming 2015 Genesis sedan, check out the full press release posted below.