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Hyundai shows off six custom creations in Vegas

Hyundai rolled in to SEMA this year with an array of six customized vehicles. And while it previewed several members of that lineup in the run up to the tuner expo, it has now brought them all together under one roof – namely that of the Las Vegas Convention Center. The fleet consists of three custom creations based on the Tucson crossover, two on the Genesis Coupe, and one on the Veloster. The Tucson lineup includes one by Bisimoto, another by John Pangilinan, and a third by Rockstar Performance Garage. In typical style, Bisimoto cranked the crossover up past 700 horsepower, thanks to a high-boost turbocharger running on flex fuel. Pangilinan crafted his JP Edition Tuscon for off-road adventure with a pop-up tent on the roof, brush guards, and a lifted suspension. And Rockstar went with a Baja-style off-road competition approach with a massive 6-inch lift kit and 32-inch tires. The Genesis Coupes include one by ARK Performance and another by TJIN. The former is dubbed the Solus edition, adopting a dual focus on performance and luxury with a wide body kit, carbon-fiber trim and a supercharged V6 stroked out to 4.0 liters to produce over 500 horsepower. The TJIN edition also ups the output past 500 horses with a supercharger from Bisimoto, plus a free-flowing exhaust, intercooler, and blow-off valve. KW coilover suspension, custom body kit, and green paint job finish it off. Finally, there's the Veloster Turbo R-Spec done up by Blood Type Racing with a black paint job, red racing stripe, carbon-fiber wide-body kit, and a 1.6-liter turbo four boosted up to – you guessed it – over 500 hp. Check out five of them together (sans the Bisimoto) in the slideshow above, or each of the six in the individual galleries at bottom for a closer look - along with the details in the press release below. Related Video: HYUNDAI'S 2015 SEMA LINEUP FEATURES SIX VEHICLES BUILT BY THE INDUSTRY'S BEST TUNERS Concepts Based on 2016 Tucson, 2015 Genesis Coupe and 2015 Veloster Turbo R-Spec FOUNTAIN VALLEY, Calif., Nov. 3, 2015 – Once again, Hyundai has teamed up with some of the best vehicle tuners in the automotive community to deliver six concept vehicles for SEMA 2015. This year's builds feature three of Hyundai's all-new 2016 Tucson crossovers, two high-powered Genesis Coupes, and a Veloster Turbo R-Spec. Hyundai will be showcasing these creations at its SEMA display in Center Hall (booth #24387) at the Las Vegas Convention Center, Nov. 3-6, 2015.

The 2017 Hyundai Ioniq fuel economy numbers are official, and impressive

Thanks to the EPA's handy fuel economy reference site, fueleconomy.gov, we now know exactly how the three versions of the 2017 Hyundai Ioniq did in fuel economy testing. The EPA tested all three versions: the hybrid Ioniq, the plug-in hybrid Ioniq Blue, and the self-explanatory Ioniq Electric. For reference, the 2017 Toyota Prius is no slouch, getting 50 mpg highway, 54 in the city, and 52 combined according to EPA testing. Now let's compare to the Ioniq, which in regular form gets 54 highway, 55 city, and 55 combined. It bests the traditional hybrid Prius most significantly on the highway. The plug-in Blue achieved 59 highway, 57 city, for a combined 58 mpg rating. As we mentioned in our earlier deep dive on the Ioniq range, the plug-in will also do 31 miles on electricity alone. As suspected, the range of the Ioniq Electric is going to be an issue for the company. The EPA confirmed the range to be 124 miles in total, returning an MPGe rating of 122 highway, 150 city, and 136 combined. We know that Hyundai is self-conscious of the range of the initial model, which looks unimpressive compared to the crop of 200-plus-mile range EVs coming to market soon, like the Bolt. Hyundai recently told Automotive News that a 200-mile range version will be coming quickly, by 2018, so the Electric won't be hobbled for too long. As long as we're comparing it to the Bolt, it should be noted that the MPGe numbers are better, even if the total range isn't. The Bolt is only good for 110 highway, 128 city, and 119 combined MPGe – to put it another way, the Ioniq Electric consumes 25 kWh per 100 miles, while the Bolt consumes 28. A small difference, to be sure, but worth noting. Don't forget that there's a fourth Ioniq out there, which we rode in recently, although it's notably mainly for its autonomous tech rather than its drivetrain. Related Video: Tip: Ramsy Shuffield Green Hyundai Fuel Efficiency Hatchback Electric Hybrid

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.