2012 Hyundai Sonata 2.4l Sedan on 2040-cars

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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Hyundai: hydrogen cars will gain wider acceptance in 10 years

Hyundai Motor Company said Monday it believes hydrogen fuel cell vehicles are the future for eco-friendly cars despite challenges of limited infrastructure and slow sales. South Korea's largest automaker has sold or leased 273 Tucson fuel cell SUVs since beginning production in 2013, mostly in Europe and California. The company had plans to make 1,000 in its first year of production. Kim Sae Hoon, general manager at Hyundai's fuel cell engineering design team, said fuel cell cars represent a bigger opportunity than electric cars because competition is less fierce. Hydrogen-powered cars also give more flexibility to designers, he said. They can be scaled to big vehicles such as buses as well as small cars. They can also be refueled as quickly as gasoline cars while traveling more miles than electric vehicles. The Tucson's European version, called the ix35 Fuel Cell, can travel up to 594 kilometers (369 miles) while its US model travels up to 265 miles (426 kilometers) on one charge on the various government efficiency tests. It emits water vapor and no greenhouse gases. High prices and the dearth of fueling stations are barriers to sales of fuel cell vehicles. Hyundai said it will be another 10 years before hydrogen cars start gaining wider acceptance. In the meantime, sales of eco-friendly cars are dominated by hybrid models such as Toyota's Prius and electric vehicles such as the Nissan Leaf, which are more affordable than fuel cell cars. Hyundai also produces hybrid cars and electric vehicles. It plans to invest 11.3 trillion won ($10 billion) in eco-friendly technology including hybrid cars, electric battery vehicles and hydrogen fuel cells in the four years from 2015. To boost sales, Hyundai slashed the Tucson fuel cell's price in South Korea in February to 85 million won ($76,000) from 150 million won ($134,000). South Korean customers are local government offices as there is no government subsidy for consumers. South Korea's government plans to establish 10 charging stations for fuel cell cars and expects 1,000 hydrogen-powered vehicles will be on the streets in South Korea by 2020. Japan started production of hydrogen-powered cars later than South Korea but such vehicles are experiencing faster growth in Japan with support from Prime Minister Shinzo Abe's government. Toyota started sales of its Mirai fuel cell sedan in December and has decided to increase production to 3,000 vehicles in 2017, which is quadruple production this year.

Hyundai pickup truck coming ASAP, says design chief

Hyundai first showed its HCD-15 Santa Cruz pickup truck concept at the 2015 Detroit Auto Show. In the years following the concept's debut, reports have kept surfacing that yes, Hyundai wants to build it and yes, it's only a matter of time when the Santa Cruz will spawn a production version. In August 2017, Reuters reported that a pickup had been greenlit as Hyundai needed to correct a sales slide; a year later, we envisioned a 2020 unveiling date for the finalized truck. Now, Autocar says Hyundai is launching the truck "as soon as possible." Autocar cites a discussion with Hyundai's new Chief Design Officer Luc Donckerwolke, who formerly led Genesis design and has also worked as the head of design at Bentley, Lamborghini and Audi. Donckerwolke said the design process of the new truck has now been completed, and Hyundai is now in the midst of engineering the design into production. Donckerwolke told Autocar that the truck will arrive "as soon as possible. From my side it is finished, the process to put it into production is now underway." Leftlane News estimates the truck could be here by 2021 at the earliest. For Donckerwolke, the truck is very much a development of the 2015 concept; as Motor Trend earlier quoted Hyundai Motor America's Brian Smith, the original two-door concept has evolved into a five-seater four-door truck. The understanding is that the Santa Cruz's production version will be underpinned by the same platform and mechanicals as the expected and redesigned 2020 Tucson. The pickup is also to be followed by a corresponding Kia-badged version, Donckerwolke said. The Hyundai and Kia trucks are likely to battle for sales with the Ridgeline, Ranger, Tacoma and Gladiator — and the Tanoak, if Volkswagen comes out with a production version of its recent concept truck. Related Video: