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Hyundai HND-12 Enduro Concept shows Seoul a motorcycle-inspired CUV

While the New York Auto Show is grabbing our attention with major debuts, Seoul, South Korea, is celebrating its own automotive event. There, Hyundai is showing off a new three-door crossover concept called the HND-12 Enduro that's inspired by long-distance, off-road motorcycles. Despite its rugged inspiration, this concept isn't made to get dirty, Instead, the Enduro is aimed at folks living in cities "with energetic, athletic lifestyles," according to Hyundai. The result looks like a Veloster after spending a lot of time at the gym that's mixed with a smaller take on the Intrado concept. To fit Hyundai's modern style, the Enduro wears a hexagonal grille but features a polished aluminum blade at the bottom that wraps around to a the muscular, black-cladded fenders. Even with its higher ride height, the concept looks a bit more like a sporty three-door hatch than a CUV in profile. The roof has just the slightest curve and leads to a tiny rear window, which is outlined almost completely by the taillights. To lend a little more utility, side steps near the rear wheels make it easier to load the top, but good luck finding much room up there to carry anything. Although, one neat feature is a sliding storage drawer hidden in the bumper just below the hatch. Inside, the Enduro is driver-focused with the center console and dashboard enveloping the pilot. Hyundai designers also try to bring in some motorcycle cues with a steering wheel inspired by the hand moldings of a road bike. While purely a concept for now, power from the Enduro comes from Hyundai's 2.0-liter turbocharged four-cylinder engine, and it's linked to a seven-speed dual clutch gearbox. Related Video: HYUNDAI MOTOR INTRODUCES 'ENDURO' LIFESTYLE CUV CONCEPT AT 2015 SEOUL MOTOR SHOW Urban crossover utility vehicle harmonizes with energetic, athletic lifestyles 'The Professional Gear' for drivers wanting to escape the ordinary Design concept is expressed in rugged, versatile yet sophisticated form language April 2, 2015 - Hyundai Motor is celebrating the world premiere of its all-new design concept, the 'Enduro' lifestyle urban crossover utility vehicle (CUV), at the 11th Seoul Motor Show today (Thursday). The name 'Enduro' is derived from 'Endurance.' Also, Enduro visually combines SUV looks with rally motorcycles which compete in the world's toughest rally events. The Enduro is designed as the perfect partner for individuals living in the modern city with energetic, athletic lifestyles.

Korea's sport compact | 2017 Hyundai Elantra Sport First Drive

When we drove the then all-new 2017 Hyundai Elantra earlier this year, we came away impressed but slightly bored. There is nothing fundamentally flawed with the compact sedan, but there also is nothing about the car that gets our blood pumping. The new Elantra is an affordable and reasonably well-equipped people mover. It's an improvement over its predecessor, but the driving experience leaves us indifferent. Hyundai was aware of this from the outset. The product plan includes the Sport model you see here, intended to inject some life into what is otherwise a rather milquetoast car. On paper, everything looks good and all of the right boxes are checked, including more power and a tighter suspension. Hyundai was clear that this is far more than just an appearance package like the previous generation's Sport trim. As such, the new Elantra Sport is fitted with a 201-horsepower, 1.6-liter turbocharged engine mated to either a six-speed manual or a seven-speed dual clutch automatic. A revised suspension replaces the standard torsion-beam rear axle with a fully independent multi-link rear setup, paired with bigger brakes, wheels, and tires. Other accoutrements, like sport seats and a flat-bottomed steering wheel, are also included. Check, check, check. The Elantra Sport with a manual transmission starts at $21,650 before destination and, sitting just below the top-of-the-range Limited model, comes very well equipped for the price. Heated leather seats are standard, as are HID headlights, keyless entry and ignition, and a seven-inch touchscreen display with Apple CarPlay and Android Auto. That's a lot of equipment for a car in this size and price range. The only option on both the manual and paddle-shifted DCT model (that one starts at $22,750) is the $2,400 Premium Package. It adds an extra inch to the display, navigation, an eight-speaker Infinity sound system, Hyundai's Blue Link connectivity, a sunroof, blind-spot monitoring, rear cross-traffic alert, dual automatic climate control with an auto defogger, and an auto-dimming rearview mirror with HomeLink and a compass. Lots of checks in lots of boxes at a reasonable price point and a long warranty has been Hyundai's modus operandi for a while now, and that's fine for most of its models. It's the case with the non-Sport Elantra, which is packed with features but otherwise makes us shrug. The Sport may not be a revolution, but it is a lot of fun to drive.

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.