2011 Hyundai Sonata Limited, One Florida Owner, Navi, Sat,dimension Audio on 2040-cars

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Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Priuses in tow?
Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.
We don't know what it all means for sure, but our spy photographers found four heavily modified Elantra GT prototypes driving around with a standard Prius and a Prius V. As if that wasn't enough of a clue, the four changed Elantras represent different approaches Hyundai might be using to go after Toyota, since there were two versions driving by our photographer's lenses, with different rear extensions indicating that both the standard Prius and the larger V might be in Hyundai's sights.

Hyundai reveals CEO's pay for first time ever

Thanks to some government pressure, Hyundai's billionaire chairman, Chung Mong Koo, has revealed just how much he gets paid each year. Honestly, the amount is a bit lower than we'd expect considering he helms such a huge industrial empire. The 76-year-old chairman brought home $13 million in 2013, $5.2 million of which came from Hyundai's automotive business while both Mobis and Hyundai Steel chipped in $3.94 million, each. For reference, Ford CEO Alan Mulally netted $23.2 million in 2013, although the vast majority of that money came from stock options.
The push for Chung to reveal his pay was part of a larger effort by the South Korean government called the Financial Investment Services and Capital Markets Act. The act forces several thousand companies to release info on annual pay, bonuses and severance for employees earning over $5 million won ($469,000), according to Bloomberg.
"With the disclosure of the executives' compensation, the pressure to deliver better profits will increase," said Heo Pil Seok, the CEO of Midas International Asset Management. It seems to be working, as Hyundai shareholders, of which Midas is one, have seen their shares increase by 6.1 percent in 2014, which includes a 1.2-percent jump as of yesterday, according to Bloomberg.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.