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This is the Prius-fighting Hyundai Ioniq fully uncovered

Hyundai has thus far released a few teaser sketches to give us an idea of what its new Ioniq will look like, but this is our best look yet at the finished product. Spied completely undisguised during a video shoot, the forthcoming Ioniq looks pretty much exactly as you'd expect a dedicated electrified vehicle from Hyundai to look like. The Ioniq represents Korea's take on the four-door hybrid, ready to do battle with the likes of the Toyota Prius and Chevy Volt. Hyundai will offer three powertrain options, including a hybrid, plug-in hybrid, and full EV. The internal-combustion engine is expected to be a 1.6-liter inline-four, slotting in between the gasoline engines on the Volt (1.5 liters) and Prius (1.8 liters). It will be paired to an electric motor, and only Hyundai will let customers eliminate the ICE from the equation altogether – much like BMW does with the i3 – to more closely rival the Nissan Leaf instead. The front end looks distinctly Hyundai, while the tall tail closely follows the aerodynamic lead set by its rivals. And from what we can see so far, it looks like rearward visibility will be somewhat constricted by a high rear deck and small rear window. Earlier spy shots showed camouflaged prototypes with interiors that looked fairly similar to those on the Elantra and Sonata. Hyundai's most recent teaser renderings, however, showed promise for something more distinctive. One way or another, we'll find out soon enough, as the Ioniq is slated for unveiling in South Korea next month ahead of its motor show debuts in Geneva and New York in March and sales debuts later this year. Related Video: Featured Gallery 2017 Hyundai Ioniq: Undisguised Spy Shots Image Credit: Brian Williams / SpiedBilde Green Spy Photos Hyundai Electric Hybrid Sedan hyundai ioniq

Hyundai sales tank due to weak sales in China, Russia

Hyundai Motor's global volume dipped 13 percent in January to 338,035 deliveries. The drop is the automaker's first worldwide decline since July 2015, according to Bloomberg. The current slump of the once-booming Chinese market is especially hurting Hyundai's global volume, and a downturn in Russia also isn't helping the company's situation. Sales are down 1.1 percent in South Korea and 14 percent outside of the automaker's home market, according to Bloomberg. Hyundai expects the difficult situation to last much of the year. While Hyundai had a hard month internationally, the automaker's US division just reported its best January volume ever. The company delivered 45,011 vehicles, which was up one percent over 2015. The strong performance came in part from a 72-percent jump in Tucson volume and a 55-percent improvement for the Veloster. The company forecasts a strong year here in the States thanks to the introduction of the 2017 Elantra and an upcoming refresh for the Santa Fe. Hyundai already has a plan to build strength in the US and rebound elsewhere. For example, the company wants to capitalize on American's hunger for utility vehicles by adding capacity to build more of the Santa Fe Sport. It also intends to launch a B-segment CUV to challenge models like the Jeep Renegade, and the Genesis luxury sub-brand would eventually get an SUV, too. A cost-cutting strategy should help offset the downturn outside of this market. Related Video:

Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.