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Hyundai Genesis Coupe joins the SEMA fray

With several tuned rides already headed to the show, Hyundai finishes off this year's slate with a mean-looking Genesis Coupe from Tjin Edition painted in a searing shade of green. The coupe's 3.8-liter V6 gets a Vortech supercharger and front-mounted intercooler to help push the claimed output to over 500 horsepower. A set of KW coilovers and Baer brakes also make sure the coupe handles and stops just as well as it accelerates. Tjin's custom shade of lime green paint will draw attention to this Genesis Coupe at Hyundai's booth. Once attendees get closer, they can check out the car's tweaked front lip, trunk lid, and rear spoiler from Unique Fabrication. Meanwhile, the interior mixes performance and comfort by combining a roll cage and Alea leather upholstery. The Tijn Edition Genesis Coupe will join Hyundai's other offerings at this year's SEMA Show in Las Vegas on November 3. TJIN EDITION ROUNDS OUT HYUNDAI'S SEMA LINEUP WITH EXTREME GENESIS COUPE FOUNTAIN VALLEY, Calif., Oct. 26, 2015 – Rounding out Hyundai's 2015 SEMA lineup, TJIN Edition RoadShow has revealed details on its convention-defying Genesis Coupe. For Neil Tjin's first official Hyundai vehicle built for SEMA, the builder turned to underground racing for inspiration to create this mad, 500 horsepower racer. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. At the heart of TJIN's Genesis Coupe is Hyundai's 3.8-liter "Lambda" V6 engine, which has been boosted via a Vortech supercharger kit built by the power gurus from Bisimoto Engineering. With the addition of a free-flowing exhaust system, Vortech front mount intercooler and blow-off valve, the vehicle now produces more than 500 horsepower. With the addition of Rotiform 19-in. 3-piece HUR wheels, custom Baer x CBA Extreme Plus brake calipers and Falklen FK345 tires, the vehicle's stopping power is now on par with its go-fast performance. The vehicle now sits lower on KW coilovers to give a more aggressive stance. Unique Fabrication supplied a custom front lip, rear spoiler and custom trunk lid, and the exterior was finished in a custom Kylie Tjin Axalta green paint job. "The Tjin Edition Hyundai Genesis is the perfect mix of speed and style," said Neil Tjin, president, TJIN Edition RoadShow.

Hyundai Sonata sales drop so Santa Fe production will increase

Hyundai will begin production of the five-seat Santa Fe Sport at its Alabama factory this summer to take advantage of the growing popularity of crossovers in comparison to midsize sedans. The company won't release official production targets for the CUV at the plant, but an anonymous company insider told Reuters Hyundai would build around 30,000 of them at the site this year. The Kia factory in Georgia will continue to handle the majority of Santa Fe Sport production, but the Alabama assembly will help Hyundai keep up with demand. The three-row Santa Fe will still come from South Korea. The Alabama factory has a 400,000-unit annual capacity and already produces the Elantra and Sonata. Sonata sales slipped in 2015 to 213,303 deliveries from 216,936 in 2014. Meanwhile, the volume of both body styles of Santa Fe jumped to 118,134 examples in 2015 from 107,906 the previous year. According to Reuters, Hyundai could have sold more of the CUVs last year, but a limited production capacity restricted the sales. Rumors from 2015 suggested that Hyundai might have had an eye on the plant for additional crossover production in case of falling sales for the sedans built there. The Alabama factory last built the Santa Fe in August 2010. "We're thrilled to bring back another pillar of the Hyundai lineup to our production mix here at HMMA," Chris Susock, vice president of production at the plant, said in the announcement. SANTA FE SPORT PRODUCTION WILL BEGIN AT HYUNDAI MOTOR MANUFACTURING ALABAMA IN SUMMER 2016 ID: 44810 • Additional production will support growing demand in the sport utility segment • Alabama plant is the home of the Sonata and Elantra sedans • Plant is capable of assembling 400,000 units per year MONTGOMERY, Ala., January 7, 2016 –Hyundai Motor Company has announced the addition of the Santa Fe Sport to the production schedule at Hyundai Motor Manufacturing Alabama (HMMA) starting in the summer of 2016. This change will supplement existing U.S. production of the sport utility vehicle to meet the growing demand in this popular vehicle segment. "We're very happy Hyundai has been able to make this change, which will result in more great Santa Fe crossovers available to our dealers and customers," said Dave Zuchowski, president and 'CEO of Hyundai Motor America. "The new production will help us meet the growing demand for one of our most popular products," said Zuchowski.

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury