2011 Hyundai Sonata Gls on 2040-cars

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Hyundai preps an off-road shredder for SEMA

Hyundai is teaming with Rockstar Performance Garage to bring a nitrous-powered Santa Fe to the SEMA Show later this month. It will share space with the Hyundai's collaboration with tuner Bisimoto, which spawned a wicked 1,040-horsepower rear-wheel drive Santa Fe. Where the Bisimoto concept was all about on-road performance, this new Santa Fe was built to handle the trails. It starts with the basic, 3.3-liter V6 Hyundai Santa Fe. Rockstar then thoroughly re-worked the crossover, adding an AEM cold air intake, Mishimoto cooling system, and a nitrous-oxide injection system. Big R1 six-piston front and four-piston rear brakes were also fitted along with King coilovers up front and shocks in the rear. Much of the rest of the suspension is custom, including tie-rods and control arms. Rockstar also added 17-inch KMC XD 301 Turbine bead-lock wheels wrapped in Mickey Thompson Baja Claw 35-inch off-road tires. The engine exhales through a custom Magnaflow exhaust. The Santa Fe also gets bespoke bumpers and rock-sliders. A Warn winch, Bulldog LED lighting, and a roof rack add style and function to the exterior. Inside, passengers get new leather pieces and a Kicker audio system. Related Video:

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.