2011 Hyundai Se 2.0 Turbo on 2040-cars

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Hyundai outlines EV strategy as it struggles with cost of engine defects

SEOUL — South Korea's Hyundai Motor pledged to boost sales of electric vehicles to over half a million by 2025 as part of a bid to focus on new technologies and catch up with rivals, but some analysts saw the target as conservative and warned of the costs. The announcement by Hyundai, the world's fifth largest car maker along with affiliate Kia Motors, underscores the accelerating strategy shift under Euisun Chung, who became the motor group's executive vice chairman last year. Hyundai announced a $35 billion investment last week in mobility and other auto technologies by 2025, less than a month after unveiling a $1.6 billion deal to develop self-driving vehicle technologies with Aptiv. The firm said on Thursday it plans to launch 16 EV models by 2025 to boost sales of such vehicles 17-fold to 560,000 by that year. Still, that would be equivalent to just over 10% of its projected global sales this year. The projection compares with more bullish forecasts offered by its bigger rivals. Volkswagen AG expects to make 22 million EVs over the next decade, while General Motors aims to sell 1 million EVs annually by 2026. "That is not an ambitious target. If Hyundai fails to boost volumes fast enough, costs of electric cars will weigh on profitability," Lee Jae-il, an analyst at Eugene Securities & Investment. Hyundai said that the EV market would face intensifying competition and oversupply soon and automakers failing to meet toughening European emissions regulations will face heavy penalties and suffer a serious blow to their reputation. "EV supply is expected to surpass demand from the second half of next year," Ka Suk-hyun, vice president of Hyundai Motor, told an earnings conference call. Quality issues Hyundai's third-quarter net profit rose 59% to 427 billion won ($365 million), well below the average 684 billion profit estimate of analysts based on Refinitiv data, due to 600 billion won provisions it earmarked to address potential engine defects in the United States and South Korea. Quality issues have been a major drag in Hyundai's attempt to steer a recovery from six consecutive annual profit declines and constrained its financial firepower to invest in future technologies. It is still under investigation by U.S regulators and prosecutors over potential faulty engines in some models. Total retail sales fell 3% in the third quarter, as higher U.S.

Hyundai i30 N, so probably Veloster N, to get dual-clutch transmission

Hyundai's N Performance division broke out of the starting gate with the i30 N in Australia, fitted exclusively with a six-speed manual transmission. Our first taste of a South Korean blue wonder will be the Veloster N launching later this year, and it also comes with that single gearbox. Hyundai executives told Australian site Car Advice an eight-speed dual-clutch transmission is on the way, but that it won't join the party until late 2019. That means we could see it in the Veloster around then or a little later, and it might portend future developments for the go-fast lineup. The in-house unit will be all-new, not a rework of the seven-speed EcoShift dual-clutch in the Veloster Turbo. It isn't clear whether the seven-speeder can handle the 279 pound-feet of torque in the top-spec N cars when on overboost. According to N Peformance boss Albert Biermann, the new eight-speed, wet-clutch, paddle-shifted gearbox has already been tested in the Kia Sorento diesel, which has 325 lb-ft of torque, and the 380-horsepower RN30 concept car. Ultimately, it will serve vehicles across Hyundai and Kia ranges. Although late introduction of a dual-clutch has been the plan all along, a Hyundai exec admitted "sales limitations" in offering a manual exclusively. Every prime rival offers dual-clutch transmissions. But Hyundai believed that it needed to appeal to the Euro hot-hatch purists first, and we can't blame it. The long delay between launch and DCT availability does raise questions and possibilities, though. Every N model unveiled so far sends all power to the front wheels because, according to Biermann, "Without a high amount of power there is no need to go to all-wheel drive." The introduction of the beefier eight-speed DCT that's ready to deal with at least 380 hp and 325 lb-ft could open up the way to even more powerful N versions and all-wheel drive, which has the potential to create real parity with segment rivals. Car Advice also reported that Hyundai Australia will cover track use in the five-year warranty on the i30 N. We'll wait to see if that line-item makes it to the U.S., but after the dual-clutch woes suffered by competitors like the Volkswagen Golf R and Ford Focus RS, such reassurance could go a long way with buyers. Eventually. Related Video:

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.