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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

2014 Hyundai Veloster Re:Flex brings the bling

Despite launching in late 2011, Hyundai has managed to keep its funky Veloster hatchback relatively fresh in our minds, with the Turbo and R-Spec, several special edition models and even a cloth-roofed concept. Here at the 2014 Chicago Auto Show, we're seeing the next iteration of Veloster creativity, the limited-edition Re:Flex.
The Veloster Re:Flex isn't a hugely different car from the standard hatchback, and the theme of this car is chrome, chrome, chrome. Hyundai has added 18-inch chrome-finished wheels, chrome door handles and chrome hood accents (yep). There's also the usual Re:Flex badging on the actual hatch itself. Inside, the Re:Flex gets full leather seating, in either black or red, and the car can be purchased in a new Ice Pearl color, in addition to Century White, Vitamin C (orange), Ultra Black and Boston Red.
Hyundai is only offering the Re:Flex edition on the base Veloster, powered by a naturally aspirated 1.6-liter inline four-cylinder engine. All Re:Flex models are fitted with the company's six-speed dual-clutch automatic transmission (sorry, manual fans).

2019 Hyundai Santa Fe gets $550 price bump, more tech

Hyundai's all-new 2019 Santa Fe will start at $25,500 and include more safety and other technology when it goes on sale later this year. Hyundai also confirms that the three-row version of the crossover will be renamed the Santa Fe XL for 2019, while it's developing an as-yet unnamed three-row, eight-passenger SUV, filling a hole in the Korean automaker's lineup. The Santa Fe's new starting price is $550 higher than the 2018 Santa Fe Sport, which is going away as a separate nameplate. (To keep the moves straight: The former Santa Fe Sport becomes just plain Santa Fe. The former Santa Fe becomes Santa Fe XL.) The 2019 Santa Fe's price doesn't include the $980 destination fee, which nudges the starting price up to $26,480 for the front-wheel-drive SE model. It's offered in seven trim models, topping out at the all-wheel-drive Ultimate 2.0T, which starts at $39,780. The 2019 Santa Fe borrows some of the Hyundai SmartSense safety technology from the Santa Fe Sport, including forward-collision avoidance, lane-keeping assistance and blind-spot collision assist. Other standard technology includes idle stop-start and Android Auto and Apple CarPlay compatibility. Hyundai has also updated the looks on its fourth-generation crossover, with more chiseled hard lines in the body, a rising beltline, improved visibility and a reorganized interior with more storage space. Powering the ute is the base-level 2.4-liter inline-four engine, which makes 185 horsepower and 178 pound-feet of torque, or a 2.0-liter turbocharged four-cylinder putting out 235 hp and 260 lb-ft. An eight-speed automatic transmission routes power to the front or all four wheels. Fuel economy ratings top out at 22 miles per gallon in the city, 29 on the highway and 25 combined for the 2.4-liter engine in front-wheel drive, a slight improvement over its predecessor.