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2017 Hyundai Elantra Sport aims to be the Korean Jetta GLI

We've had a good idea of what the upcoming Elantra Sport would be like thanks to Hyundai's reveal of the Avante Sport, the quicker version of the Elantra's Korean-market twin. Now we know just how similar the two are: essentially identical. The Elantra Sport features a turbocharged 1.6-liter four cylinder engine that anyone familiar with the Veloster Turbo will recognize. Oddly though, at 200 hp and 190 lb-ft of torque, the engine is rated 1 horsepower and 5 lb-ft of torque less than either the turbo Veloster or Avante. The front-wheel drive Elantra Sport can also be ordered with either a 6-speed manual or 7-speed dual clutch transmission. We're happy to report the Elantra Sport and its Avante twin will share a new multi-link rear suspension. This replaces the less sophisticated torsion bar suspension and will hopefully contribute to more agile handling. Hyundai did not announce whether the Avante Sport's optional "extreme package" anti-roll bars, springs and shocks would be available in the States. We certainly hope they will at least be an option. The Avante Sport and Elantra Sport will also share exterior and interior updates. These updates give the fastest Elantra a subtle, classy look. Larger intake vents, a rear diffuser panel, larger wheels and slightly extended ground effects all say sporty without shouting it. The theme continues inside with red stitching on the flat-bottom steering wheel and more aggressive "sport" seats. The Elantra Sport also finds itself in an odd position. Many of the performance cars in its size segment have moved up in power. There are some small sedans that come close to the Elantra Sport's 200 ponies such as the turbocharged Honda Civic, 2.5-liter Mazda3 and the lame-duck 2.4-liter Dodge Dart. But when it comes to enthusiast-oriented small sedans with at least 200 horses, there's only one true option: the Volkswagen Jetta GLI. In fact, the 210-horsepower GLI matches the Elantra Sport quite nicely, as it also features subtle styling and just enough sportiness to feel special. Hyundai has yet to announce pricing, but if it undercuts the German veteran by a significant margin, it could become a bargain choice for the driver who wants some, but not too much, fun. Related Video: Featured Gallery 2017 Hyundai Elantra Sport View 19 Photos Image Credit: Hyundai Hyundai Performance Sedan turbocharged jetta gli

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.

Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.