2005 Hyundai Sonata Gl"5 Speed""""""""'4cyl""""""99k Miles""""""""" on 2040-cars

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Hyundai hydrogen fuel-cell SUV spied nearly naked

Back in August, Hyundai showed what seemed to be an extremely thinly veiled concept version of a hydrogen-powered crossover SUV at a special event in Seoul. Besides its showy gold paint and two-toned interior, it definitely looked like something that could roll down the production line with minimal effort. Well, judging by these spy photos, that looks like it'll be the case. Hyundai didn't even really bother to camouflage these test mules. The intricate taillight clusters carry over from the concept, as do the distinctive grille and Tesla-like extending door handles. Heck, even the wheels look to be exactly the same. And if we were to make a guess based on its proportions and size, this shares a lot with the Kia Nero. Featuring Hyundai's fourth-generation hydrogen fuel-cell technology, the FCEV (or whatever the compact crossover will eventually be called) features a 20 percent power increase over its Tucson hydrogen FCEV predecessor and is more capable in cold weather. The new FCEV will also have greater hydrogen capacity, featuring three tanks instead of two. (If you want to learn a little more about how hydrogen fuel cell vehicles work, our Honda Clarity first drive is a decent place to start.) The spy photographers didn't get a glimpse inside, but the "concept" back in August showcased a pretty production-looking cabin. If the exterior's any indication, it should look exactly like that. We've included pictures of that "concept" at the end of the gallery above so you can easily compare the "transformation." Expect the final product to be unveiled at CES in January. Related Video: Featured Gallery Hyundai FCEV Hydrogen SUV Spy Shots View 19 Photos Image Credit: KGP Photography Green Spy Photos CES Hyundai Crossover SUV Concept Cars Future Vehicles Hydrogen Cars fcev

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury