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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai Nexo revealed at CES: Hydrogen SUV finally gets a name, more photos

Hyundai Nexo, that's the name of the fuel-cell electric vehicle to succeed the Tucson FCEV. Built on a dedicated platform instead of using a converted ICE architecture, as the Tucson did, the Nexo packs a lighter, more compact hydrogen powertrain and a more powerful electric motor to deliver improved performance everywhere. The Nexo also plays a key role in Hyundai's "Hydrogen Life Vision," which aims at integrating hydrogen as a home energy source. The power density of the Nexo's stack increases by 50 percent, and overall system efficiency goes up 5.1 percent. The smaller engine contains fewer moving parts, and even the hydrogen tanks are 36 pounds lighter than those in the Tucson FCEV. View 11 Photos The Tucson FCEV uses a 100-kW electric motor that provides 221-pound-feet of torque, and after the 90-second preparation and stack heating time on startup, the Tucson accelerates from zero to 60 miles per hour in 12.5 seconds. The Tucson's two storage tanks held 140 liters of hydrogen (37 gallons) that could provide about 295 miles of range and an EPA rating of 50 mpge. The Nexo uses a 120-kW motor with 291 lb-ft, is ready to go in 30 seconds after starting, and accelerates to 60 mph in 9.9 seconds. The new FCEV's three storage tanks hold 156 liters of hydrogen (42 gallons), which Hyundai says are good for more than 350 miles on the EPA test cycle. In a real-world run from Los Angeles to Las Vegas, Hyundai said the Nexo returned a 360-mile range and 57 mpge. Refilling the 700-bar system will take five minutes. The Nexo will introduce some of the carmaker's new technology, too. Lane Following Assist keeps the Nexo in the center of its lane in the city and on the highway, and recognizes road edges when lane markings aren't clear. Blind-spot View Monitor displays an image of either side of the vehicle when the driver plans to change lanes. The Nexo parks itself autonomously, and returns, with Remote Smart Parking Assistant Hyundai envisions owners of this second-generation FCEV beginning to use the Nexo as an integral part of their lives, not merely as an appliance. At the Consumer Electronics Show, Hyundai will have the Nexo hooked up and providing power to a demo household as part of the automaker's "Hydrogen Life Vision." The carmaker's also got plans for using the Nexo's "pure water to grow vegetation" (water and water vapor are the only emissions byproduct of FCEVs).

Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video: