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Next Hyundai Santa Fe carries Kona cues

Last week we showed you Hyundai's newest and smallest crossover, the Kona. This week, we bring you the newest version of Hyundai's largest crossover, the Santa Fe, albeit beneath much camouflage. There's a bigger connection between these two vehicles than just timing and size contrast, though. They appear to share some styling cues. We can see through the vinyl draperies on the nose and tell that it has an aggressive version of the Hyundai cascading grille, much like the Kona. It also has the slender top headlight element combined with larger, separate elements lower in the fascia, again like the little crossover. The camouflage also fits closely enough to the body to reveal that the main grille will be flanked by large vents that encompass the lower headlamps. We also see some Recaro racing seats through the windshield, but we doubt those will make production. Prove us wrong, Hyundai! Moving to the sides and tail, there are fewer details to discern. The size looks similar to the current model, and the roofline and window lines also look similar. The rear taillights do look slimmer than those on the present Santa Fe. As for when we may see this updated Santa Fe, we wouldn't expect a reveal until next spring at the earliest, possibly next fall, as a 2019 model. The reason for this is primarily the fact that the current Santa Fe was just refreshed for 2017, so Hyundai will likely give that update a little bit of breathing room. Related Video: Featured Gallery 2019 Hyundai Santa Fe Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Hyundai Crossover Economy Cars hyundai santa fe

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product.