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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai takes fully autonomous fuel cell vehicles on 70 mph road trip

Hyundai has announced three test vehicles based on its upcoming NEXO fuel cell vehicles, fitted with Level 4 autonomous technology, have completed a trial journey of 118 miles from Seoul to Pyeongchang across the Korean peninsula completely autonomously. It's a world first for fuel cell powered vehicles to reach Level 4 autonomous driving, which translates as "mind off" driving with no driver input needed. One of the interesting things about the NEXO fleet's trial is that it was performed in regular traffic at public highways, at speeds up to nearly 70mph. Earlier autonomous car testing in Korea has been performed on selected sections of road and at lower speeds than the highest allowed Korean highway speed reached in this trial. Hyundai says the test drive included following the traffic's flow, completing lane changes, and even handling motorway toll booths — and that the only human intervention needed was pressing "Cruise" and "Set" buttons on the three cars' steering wheels, to put them in autonomous mode. The NEXO has been designed as a hydrogen fuel cell car from the ground up, instead of the earlier, ICE-based Tucson FCEV. Hyundai claims a target range of 500 miles (NEDC) for the NEXO, for a single, five-minute hydrogen charge, and a system efficiency of 60 percent. On the run to CES from L.A. last month, Hyundai declared a real-world range of 360 miles for the tested NEXO; the 120-kW motor takes the fuel cell crossover to 60 mph in 9.9 seconds. The vehicles used in the South Korean trial use a combination of radar, lidar and cameras to monitor their surroundings, and some of these systems are already used in production Hyundai vehicles. At CES, Hyundai announced its partnership with Aurora Innovation, which is a Silicon Valley startup set up by former Alphabet Inc and Tesla engineers; the autonomous NEXOs are likely to feature Aurora's input. Hyundai sees commercialization of Level 4 vehicles taking place in 2021, though only in what it calls "pilot smart cities," or locations tailored to be connected enough to make the implementation of autonomous tech easier. "Fully" autonomous driving would be at commercial level by 2030. As for the vehicle itself, it features virtual assistant technology that is complemented with noise canceling to further turn the NEXO into a cocoon-like pod; there's also "Home Connect" tech which enables the passengers to use smart home gadgets remotely during their commute. Related Video:

Hyundai i30 N getting 'fastback' variant

Overseas, the Hyundai i30, known as the Elantra GT here in America, has three total bodystyles. The first of course is the hatchback that we have here, and the other two include a wagon and a "fastback." The latter is basically a sedan with a liftback. It's also apparently the next Hyundai to get the N treatment based on these spy photos. There's no question this i30 fastback is an N. It has huge wheels and bright red brake calipers. The side skirts and rear bumper are more aggressive. And, like the normal hatchback and the Veloster N, it has a triangular rear light. But, unlike those two cars, this triangular light appears to be a rear fog light instead of a center high-mount brake light. This i30 N fastback also has the wide-set dual exhaust outlets of existing Hyundai N models. One major deviation we see on this fastback is the lack of a large rear wing. Both the i30 N hatchback and the Veloster N have large wings at the trailing edge of their respective roofs that just barely walk the line between classy and garish. The fastback seems to lack any wing at all, opting instead for just the little lip of the trunk lid found on the standard fastback. It could be that there's a bigger lip spoiler hidden under this prototype's wrappings, but that's still not a wing. Whenever the fastback does arrive, perhaps within a year, it will likely have the same two engine options available on the i30 N hatchback: a base version of the 2.0-liter turbocharged four-cylinder making 247 horsepower and a hotter iteration making 271 horsepower. The latter of these is the only available engine in the American Veloster N. And it's safe to say we won't be seeing the i30 N fastback in America. Hyundai has already made it clear that the i30 N hatch isn't coming to the U.S., despite the fact we get the normal i30 hatch. Since there's no Americanized i30 fastback, there's effectively no chance Hyundai would try to certify the body style solely for a niche model like the N. Related Video: Featured Gallery 2018 Hyundai i30 N Fastback spy shots View 19 Photos Image Credit: CarPix Spy Photos Hyundai Hatchback Performance Sedan i30 hyundai i30 Hyundai N