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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai, Kia want to improve fuel economy by 25 percent

Hyundai and sister company Kia are giving themselves a little bit of time to make up a lot of ground in the fight for better fuel economy. We wonder if a recent multi-million fine might have something to do with this public target. The connected South Korean companies are vowing to increase their fleetwide fuel economy by 25 percent by 2020, Reuters reports. This will be done by further advancing their powertrains, looking at other ways to reduce weight, upgrading diesel engines and improving transmissions. That will all take money, but Kia and Hyundai will have $300 million less to invest thanks to a recent fine of more than $300 million from the US Environmental Protection Agency (EPA), the Department of Justice and the California Air Resources Board (CARB) for incorrect fuel economy numbers on around 1.2 million vehicles from the 2011-2013 model years. The civil penalties – $100 million of the total – are the largest in EPA history. In late 2012, Hyundai and Kia admitted to overstating the fuel economy of a number of models and said they'd change the official MPG figures and compensate owners. Hyundai spokesman Chris Hosford confirmed to AutoblogGreen that the company set the dramatic fuel-economy improvement targets. In the US, where Hyundai and Kia are operated as separate entities, Hyundai "remains committed to meeting the CAFE (Corporate Average Fuel Economy) requirements that have been set out by the US government," Hosford said The EPA recently released a report on fuel-economy and put Hyundai fourth in overall fleetwide fuel economy in the US among vehicle makers for the 2014 model year. The top three were Mazda, Honda and Subaru.

2017 Hyundai Santa Fe and Sport reveal facelifts in Chicago

Hyundai needs crossovers. With the national average cost of gas at just $1.71 as of this writing, (short-sighted) consumers are charging back to dealers demanding new high riders. That's bad news for car-heavy manufacturers like Hyundai, and good news for brands that have embraced CUVs, like Subaru. Consider this: Hyundai sold 181,725 crossovers from its roughly 800 dealers in 2015. In that same period, the Subaru Forester alone racked up 175,192 sales, and that's with a dealership network 25 percent smaller than Hyundai's. At the 2016 Chicago Auto Show, Hyundai is showing off updated versions of its two-tier Santa Fe range. There's a new, more pronounced and rectangular grille; sharper, less organic headlights, and LED running lamps in front. But there are also a bunch of new gizmos and gadgets that Hyundai expects to elevate the Santa Fe's safety rating. A backup camera is now standard and you can now snag adaptive cruise control with a stop-start mode. There's also a raft of new safety features, including lane departure warning, automatic high beam assist, and auto emergency braking with pedestrian detection. It's partially because of that last item that Hyundai thinks the new Santa Fe will score an IIHS Top Safety Pick+ rating. The company hasn't explained what changes will allow it to improve on 2016's Moderate rating in the small-overlap test, though. But if Hyundai is correct, it'd be a serious coup – the Santa Fe hasn't been honored by the IIHS since its redesign for model year 2013. It'd also put the Santa Fe in a rarefied class of ultra-safe mid-size CUVs. Only the Honda Pilot and Nissan Murano have scored TSP+ ratings. Prices increase by $400 on naturally aspirated models and $450 for the top-of-the-line turbocharged trims. The new Santa Fe is arriving at dealers now. View 12 Photos 2017 HYUNDAI SANTA FE LINE-UP FEATURES ENHANCED DESIGN, INFOTAINMENT, LED LIGHTING, CONVENIENCE AND SAFETY Comprehensive Product Improvements Combine to make New Models even more Appealing in every Facet of the Ownership Experience CHICAGO, Feb. 11, 2016 – The award-winning Hyundai Santa Fe lineup continues to dramatically improve for the 2017 model year. The improvements span everything from fresh exterior design and LED lighting signatures to additional infotainment, convenience and safety technologies and new Drive Mode selection with Sport, Eco and Normal settings.