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Hyundai keeps building mid-engine Velosters for some reason

Hyundai returned to the Busan Motor Show in South Korea this past weekend with the RM16 concept, a mid-engined prototype that takes the Veloster into even more radical territory. If the idea sounds familiar to you, that's because this is the concept's third iteration. Sadly, it doesn't seem any closer to reaching production. The project was first presented at the same show two years ago as the Veloster RM, packing a 2.0-liter turbo four behind the two-seat cockpit. The concept resurfaced last year in Seoul as the RM15 with even more extreme bodywork. And now it's back again. The engine stays right where it was, helping give the test bed 43/57 front-rear weight distribution. This time, however, the conventional turbocharger is replaced by an electric compressor, similar to the ones you might find in the Audi SQ7 TDI or Bugatti Chiron, and there's an electronic differential to channel its 296 horsepower to the road. The RM16 uses a six-speed manual transmission. The RM16 also features a new front end to put a fresh face on the carbon-fiber bodywork, an active rear wing, and an electronically variable exhaust. All of which is well and fine, but while the prototype is supposed to inform the forthcoming N-badged performance models, we wouldn't hold our collective breath waiting for a mid-engined hot hatch like this in Hyundai showrooms. Related Video: Hyundai Motor Demonstrates its Passion for High-Performance at the 2016 Busan International Motor Show • Hyundai Motor builds anticipation of high-performance 'N' models with RM16 concept • RM16 hints at future Hyundai 'N' model characteristics June 2, 2016 - Hyundai Motor today reinforced its high-performance aspirations with the world premiere of RM16, its latest 'N' model concept, at the 2016 Busan International Motor Show in South Korea. Hyundai Motor's performance-focused exhibits, which included the Hyundai N 2025 Vision Gran Turismo, hint at future N model characteristics. Hyundai Motor's high performance sub-brand 'N' was launched in September 2015, demonstrating the company's commitment to manufacture responsive, intuitive performance vehicles that bring 'Fun to Drive' to a broad range of customers.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai poaches another BMW M exec to run high-performance N division

Hyundai has poached a third executive for its N high-performance division from the ranks of BMW's M department. Thomas Schemera, a 31-year BMW veteran, will head the High Performance Vehicle & Motorsport Division that Hyundai just inaugurated on March 1. Schemera's job will be to "oversee strategy, product planning, sales and marketing for the new division." He will make the most of the transfer from Hyundai Motorsport to the road cars developed by the N division, and work to boost the brand. Schemera has the same boss at N that he did at M: Albert Biermann, the first M exec Hyundai snagged in 2015. After Biermann came Fayez Abdul Rahman, installed at the Genesis brand, who had previously developed platforms for the BMW 7 Series, X models, and M vehicles. Rahman spent the last phase of his BMW tenure in charge of M Equipment, M Sport Packages, and BMW Individual. Although he's undoubtedly busy with his VP job in charge of Genesis architecture development, we hear Hyundai plans to develop some kind of "N Sport" appearance and performance items for release later this year — a middle step in the same vein as M Sport and Audi S-line — and Rahman could certainly help. Schemera brings proven chops when it comes to moving standard and specialty hi-po offerings; as VP in charge of sales and dealer development in China, Schemera oversaw a four-fold increase in BMW and M sales in the four years from 2005-2008. He ended his run as head of BMW M and BMW Individual in the Americas. Although there's but one N product for sale now, the slate is full, and Hyundai looks ready to spend the time and money to seize every opportunity. BMW on the other hand, might soon turn into that tormented significant other regarding its M personnel: "So ... why did you let Hyundai like your Instagram post? Do you like Hyundai? Do you follow them back?!" Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Image Credit: Drew Phillips / Autoblog Auto News BMW Hyundai Performance bmw m albert biermann