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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Hyundai Kona Electric gets 250-mile range rating in the U.S.

Let's get the most salient details out of the way: The Hyundai Kona Electric will show up in California in the fourth quarter of 2018, and other "ZEV-focused states" will soon follow. We'd expect to see the Kona EV in dealerships along the East and West Coasts and in New England in early 2019. It'll have an estimated range of 250 miles from its 64 kWh lithium ion battery pack. Its electric motor sends 201 horsepower and 291 pound-feet of torque to the front wheels. Other markets get a lower-cost, entry-level model with less power and range, but the U.S. will only get this lone range-topping version. View 15 Photos Those specs put the U.S. Kona EV squarely into the thick of the burgeoning electric vehicle market, where it will compete with cars like the Chevy Bolt EV (238-mile range) and Tesla Model 3 (up to 220-mile range). The Nissan Leaf has a much lower 151-mile range. The Kona EV can be fully charged at Level 2 in in a little less than 10 hours. DC fast charging capability is standard on the Kona, and it can go from zero to an 80 percent charge in less than an hour. Cargo capacity stands at 19.2 cubic-feet, which is identical to the gas-powered Kona. The EV also benefits from a standard multi-link rear suspension setup in place of the standard gas-powered, front-wheel-drive model's low-tech torsion beam system. Normal, Eco, and Sport drive modes alter the steering feel and powertrain programming to either emphasize acceleration and performance or maximize range. Hyundai didn't make sweeping changes to the look of the standard Kona in its conversion into an electric vehicle. The helmet-shaped grille of the standard car gives way to a more aerodynamically efficient design with lightly debossed slashes and dashes. The door covering the charging port is also housed in the grille. Split lighting units remain front and rear, and thick plastic cladding lends a utilitarian look to the lifted hatchback profile. It doesn't scream 'electric vehicle' like the Toyota Prius or Hyundai's own Ionic, but differs sufficiently from the gas-powered Kona to make it easy to spot on the road. The rest of the Kona EV package is well-sorted for daily driving duties. A full suite of active and passive safety systems come standard as part of the Hyundai Smart Sense package, including forward collision avoidance with pedestrian detection, rear cross-traffic collision avoidance, blind-spot warning, and lane-keeping assist.

Hyundai announces pricing for Ioniq Electric subscription service

When we first drove the Hyundai Ioniq Electric, we learned about a unique subscription program that would be available for Hyundai Ioniq Electric buyers in California. Instead of a traditional purchase or lease, it would be a no-haggle program with unlimited mileage and service and wear items covered. At the time, though, Hyundai didn't have pricing set for the program. Now it does. It also has a name. It's called Ioniq Unlimited+. The way it works is that after a consumer has their credit approved, they put down an initial $2,500 payment, and then pay a set monthly fee for the 36-month term. Pricing varies depending on the trim level of Ioniq Electric. The base model has a monthly fee of $275, the Limited goes for $305, and the Limited with the "Ultimate" package costs $365 per month. All of those prices are before tax. The advantages to this program over a typical lease are in all the included goodies. The initial tax, title, license and fees are covered with the down payment, drivers have no mileage caps, and charging, service, and wear items are all covered for 50,000 miles. If you're interested, hopefully you live in California, since that's the only state in which the program is offered. But, if the program is successful, there may be a chance it expands to other models and regions. Related Video: