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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai Ioniq blends familiar cues with futuristic design

Hyundai is preparing to unveil its first dedicated electrified vehicle. Called the Ioniq, it's set to launch at the Geneva Motor Show this March. Now, the Korean automaker is giving us an idea of what to expect with a series of teaser renderings. As you can see from the first image in the slideshow above, the exterior design of the Ioniq announces the environmentally friendly powertrain at its heart. That means an aerodynamically optimized shape to cut through the wind with a minimum of interference. The greenhouse tapers off to a high tail not unlike those seen on the Toyota Prius and Chevy Volt – whose drivers Hyundai will seek to attract with this new model. The wheels also appear to adopt an aero-focused design, but signature Hyundai design traits are still evident, from the hexagonal grille to the upward kink in the C-pillar. Inside the cabin promises a forward-looking but comfortable space with simple rounded surfaces. Cool blue trim sets the mood, and screens in the instrument cluster and the center of the dashboard reduce clutter and display vital information. The manufacturer says it's using "eco-friendly materials to convey a futuristic yet warm cabin ambiance that will appeal to a new generation of motorists." The Ioniq will offer a choice of three powertrain options with varying degrees of electrification: a gasoline-electric hybrid, a plug-in hybrid, and full electric propulsion. It's rare for an automaker to offer all three choices. Most electrified vehicles come in conventional and hybrid versions (like Hyundai's own Sonata), hybrid and plug-in hybrid (like the Prius), or even plug-in or fully electric variants (like the BMW i3). Hyundai is slated to unveil the Ioniq in Korea next month ahead of its auto show tour, so watch this space for more. CLASS-LEADING AERODYNAMICS AND STRIKING DESIGN DETAILS FOR HYUNDAI MOTOR'S NEW ALTERNATIVE-FUEL IONIQ - Teaser rendering highlights eye-catching silhouette and design details - Sleek and simple exterior reduces aerodynamic drag for greater efficiency - Elegant interior combines environmentally-friendly materials and flexible space December 16, 2015 – A new rendering of Hyundai Motor's all-new IONIQ hints at how the innovative, alternative-fuel compact vehicle, which is due for launch in early 2016, will combine head-turning good looks with class-leading aerodynamic performance.

2017 Hyundai Equus spied testing in the Arctic Circle

The camouflaged next-generation Hyundai Equus has been picked off everywhere from South Korea to Colorado to Sweden, and our spy shooters caught it again in the Arctic Circle. The second generation, unveiled in 2010, continued to raise the luxury tide for the brand and it looks like the third generation will do the same again. Outside we predict another evolution of the brand's Fluidic Sculpture design under the eye of head designer Peter Schreyer, but this version will go in a direction that looks like it will be known only by its details; the side window opening, at least, has gone totally conservative, but we're told the are some very slick headlights up front and a "chrome-rich front fascia." Underneath, it will lose weight by being built on a lightweight derivation of the current BH platform that includes more high-strength steel and aluminum. The 5.0-liter V8 will get more power and better fuel economy, and rumors are that the 3.3-liter V6 could eventually play a role here with some forced induction assistance. An eight-speed transmission might come with its launch next year, but a ten-speed transmission is on the way, working in RWD and AWD guises. Related Video: