2024 Hyundai Santa Fe Limited on 2040-cars

Auto blog

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Next Hyundai Genesis to get HTRAC all-wheel drive

Hyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.
Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."
No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.

Here are all the EVs with 800V charging available in 2024

As technology advances, electric cars are improving their fast-charging times. That means less time spent waiting at a DC public charger when you’re out on the road. While Level 3 chargers used to provide a maximum of 150 kilowatts of power, 350-kW chargers are become more common, making for super-fast charging Â… if your car is capable of taking advantage of it. So how do automakers improve the charging speed of their EV batteries? Some are turning to higher voltage, specifically 800V charging. What's the difference between 800-volt charging and 400-volt charging? So how does 800V charging improve upon the more common 400V EVs? Put simply, the higher the voltage, the less amperage (current) it requires to charge. In other words, with more voltage, you get more wattage (power, aka charge rate) from the same amperage (current). 800V architecture is also more efficient, with less electrical resistance, so it can use thinner cables and smaller, lighter components while needing less cooling. The tradeoff is that it is more costly, and guess who that cost gets passed on to. While automakers don't break down their pricing to show how much more you're paying for that 800V system, you'll just have to evaluate any potential purchases as a whole, and make your decision based on overall pricing of the vehicle. Thankfully, the 800V EVs on sale now are generally ones we like. Now, 800V charging capability doesn't necessarily mean an EV has 800V vehicle architecture. For instance, the GMC Hummer EV and Chevy Silverado EV operate at 400V, but with their dual battery packs, can switch to 800V when charging by temporarily connecting those packs in series. Currently, there are only a handful of EVs available with 800V charging. But if you are going to find yourself taking longer trips in your EV and using DC fast chargers more often, you might want to consider choosing one with this faster charging capability. With that in mind, these are the EVs available with 800V charging, either on sale now or coming in 2024. 800-volt EVs available in 2024 Audi E-Tron GT Chevrolet Silverado EV Genesis GV60 Genesis Electrified G80 Genesis Electrified GV70 GMC Hummer EV Pickup GMC Hummer EV SUV GMC Sierra EV* Hyundai Ioniq 5 Hyundai Ioniq 6 Kia EV6 Kia EV9 Lotus Eletre* Lotus Emeya* Lucid Air Lucid Gravity* Porsche Macan Electric* Porsche Taycan Ram 1500 REV* Tesla Cybertruck *Coming later in 2024 Green Audi Chevrolet Genesis GMC Hyundai Kia Lotus Porsche Tesla Electric Lucid EV charging