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Hyundai reveals more 2015 Genesis details

After we posted the renderings of the 2015 Hyundai Genesis last night, Hyundai issued a full press release revealing some of the details about its next-generation sedan. Set to make its debut at the Detroit Auto Show in a few months, the 2015 Genesis promises to bring a whole new level of styling and technology to the Korean automaker's portfolio.
Hyundai says that the design used on this car is part of its Fluidic Sculpture 2.0 language that we expect to slowly make its way across the entire lineup. Major styling changes include a taller, upright, single-frame grille (think Audi), larger headlights, sharper body lines and the swept-back, couple-like roofline. Except for spy shots, we still have no clue what the interior of the new Genesis will look like, but Hyundai says the sedan will be more intuitive for drivers to interact with. On the Genesis-foretelling HCD-14 Concept, this included a head-up display, as well as eye- and hand-gesture recognition.
For the drivetrain, Hyundai hasn't revealed much, except that the 2015 Genesis will get an all-new HTRAC all-wheel drive system. The sedan should also be better to drive, thanks to a more even weight balance, a stiffer chassis and Advanced Traction Cornering Control (ATCC) electronic suspension. Replacing the electro-hydraulic power steering system in the current model, the new Genesis will get a full-electric, rack-mounted power steering system. For more info on the upcoming 2015 Genesis sedan, check out the full press release posted below.

Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai Veloster N TCR gives the hot hatch legit racing credentials

In addition to debuting the Elantra GT N Line, Hyundai used the 2019 North American International Auto Show in Detroit to debut a new race car, the Veloster N TCR. With a 350-horsepower turbo-four, it is eligible to race in the 2019 International Motor Sports Association (IMSA) Michelin Pilot Challenge series and the 2019 Blancpain GT World Challenge. According to Hyundai, the Veloster N TCR was designed by the same Hyundai Motorsport Customer Racing team that created the i30 N TCR and shares about 85 percent of the "core components," including the engine. The Veloster N TCR is powered by a turbocharged 2.0-liter direct-injection four-cylinder that makes 350 horsepower at 7,000 rpm and 332 lb-ft of torque at 3500 rpm. Power is sent to the front wheels using a six-speed sequential gearbox with paddle shifting and an AP Racing cerametallic two-disc clutch. Life Racing handled the ECU, the power management system and the instrumentation. The Veloster N TCR rides on MacPherson struts with adjustable dampers up front and a multi-link rear suspension, also with adjustable dampers. Behind the Hyundai Motorsport 10x18 wheels, two-piston calipers up front and six-piston Brembo calipers in the rear handle braking. The exterior, which features a ferocious widebody aero kit and enormous rear trellis wing, uses steel and composite fiber paneling for the bodywork. With an added steel roll cage and the driver in the car, the Veloster N TCR weighs a claimed 2,833 pounds. Hyundai admits that the move works well for marketing its cars. Previously, the i30 N TCR has been racing in markets where the i30 N road car is not available. In the U.S., the i30's equivalent is the Elantra GT, but Hyundai does not offer an Elantra GT N in America. It does, however, now offer the new Veloster N here. So now fans of the touring car racing series will be able to watch a car that they can walk into the dealership and buy. The IMSA Michelin Pilot Challenge season starts on Jan. 25 at Daytona International Speedway and spans 10 races across North America. Bryan Herta Autosport, the designated Veloster N TCR retailer in the U.S., will race two cars in the upcoming season. Michael Lewis and Mark Wilkins will race one, while 20-year-old Mason Filippi and 18-year-old Harry Gottsacker will drive the other. They will go against the likes of the Honda Civic Type R TCR, the Volkswagen GTI TCR, and the Audi RS3 LMS TCR.