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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai recalls Elantra to fix stability control system

The Basics: Hyundai will recall 155,000 examples 2011 and 2012 Elantra with production dates between October 29, 2010 and October 25, 2011. The Problem: A malfunctioning yaw sensor for the electronic stability control system can cause the application of one or more of the brakes and cut power to the engine, as well as the illumination of the ESC indicator light. Injuries/Deaths: None reported. The Fix: Dealers will check the ESC sensors and update the ESC calibration free of charge. If You Own One: Hyundai is expected to notify affected owners about the recall beginning February 19, 2016. Owners may contact Hyundai customer service at 1-800-633-5151, citing Hyundai's number for the recall, 137. Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Report Receipt Date: DEC 23, 2015NHTSA Campaign Number: 15V871000Component(s): ELECTRONIC STABILITY CONTROLPotential Number of Units Affected: 155,000Manufacturer: Hyundai Motor AmericaSUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Elantra vehicles manufactured October 29, 2010, to October 25, 2011. Due to an electronic stability control (ESC) sensor malfunction, the brakes for one or more wheels may be applied unexpectedly and the engine power may be reduced. These symptoms will be accompanied by illumination of the ESC indicator lamp in the instrument cluster.CONSEQUENCE: If the one or more of the brakes are inappropriately applied, control of the vehicle may be lost, increasing the risk of a crash.REMEDY: Hyundai will notify owners, and dealers will verify the proper operation of the ESC sensors, and update the ESC system's calibration, free of charge. The recall is expected to begin February 19, 2016. Owners may contact Hyundai customer service at 1-800-633-5151. Hyundai's number for this recall is 137.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2011 Hyundai Elantra Limited: Review View 23 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2016 AOL Recalls Hyundai Safety Economy Cars Sedan