2014 Hyundai Santa Fe Sport 2.4l on 2040-cars

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Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Who can really claim first mass-produced fuel cell vehicle delivery in US?

Last month, Hyundai said that the initial deliveries of the Tucson Fuel Cell vehicles in California meant that, "For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways." But try telling that to Jon Spallino. In 2005, Honda leased a hydrogen fuel cell FCX, a small hatchback, to the Spallino family (as far as we know, he parked it in his driveway). The company did the same thing again in 2008 with the FCX Clarity, a sleek new design based on the FCX Concept, and others signed for the H2 ride as well, including celebrities. No matter how you slice it, Honda has been in the fuel cell delivery market for almost a decade now. Just look at this. Or this. Or this. Oh, and other automakers (General Motors in Project Driveway in 2006 and Mercdes-Benz with the F-Cell in 2010, for example) have delivered fuel cell vehicles in the US as part of short-term test programs. But let's get back to Hyundai's claim. There's little question that the first delivery of a "fuel cell vehicle for the US market" has already taken place (and they were federally certified, too), which means that the debate revolves around the definition of mass-produced and whether "mass production" is about a number or about the process? Let's investigate below. First, lets review Honda's bona fides. We can start with the official version of Honda's fuel cell history, which is missing the pertinent detail that Honda build the Clarity on a dedicated assembly line and established a small network of three dealerships to lease the FCX Clarity in 2008. All of the FCX Clarity vehicles in customer hands in the US were leased through these dealerships. Sure, Honda started with hand-built stacks in its hydrogen vehicles, but went to automated control of some parts and components with series production. "It is good to see others doing today what we've been doing since 2008" – Steve Ellis, Honda Or, as Honda's Steve Elllis put it to AutoblogGreen regarding Hyundai's fuel cell deliveries: "This was exactly as prescribed by the creation of the California Fuel Cell Partnership. It's the very essence of 'co-op-itition.' We at Honda, as do many others, continue to push forward on many technologies, both the battery and the fuel cell. And society is the beneficiary." Then he added, "It is good to see others doing today what we've been doing since 2008." Now, how does Hyundai compare?

We check out Hyundai's HRL exoskeleton, a robotic mobility suit for paraplegics

Hyundai makes some of the largest vehicles in the world – to wit, 185,000-ton ships with 56-foot high engines making power at 84 rpm – but its R&D division has found enough human-factor synergy with autonomous vehicle development that they're now working on robotic exoskeletons. We were recently introduced to two of these devices: the HRL designed to increase mobility and therefore quality of life for paraplegics; and the WEX, designed to assist in repetitive-motion lifting. Both of these machines are powered by replaceable lithium-ion battery packs with a 4-hour run time and 40-minute recharges. The HRL robotic legs are designed for people 64 to 71 inches tall and less than 250 pounds. The aluminum segments are adjustable in centimeter increments over a 10-cm range, and the 22.4-inch width means it would fit in many long-haul aircraft forward seats. With the 4.4-lb battery pack, the HRL weighs about 41 pounds. There are six 50:1 reduction-gear actuators, two pelvic actuators rated at 224 pound-feet of peak torque with 60-degree range of motion, and two hip and knee with 112 lb-ft peak, 180 degrees and twice the rotational speed of the pelvic motors. Twenty sensors control it all with default speed of just under a mile per hour and a top speed of 1.5 mph, and step length can be adjusted by smartphone via Bluetooth. One of the accompanying crutches has four thumb buttons much like a video-game controller, though they're experimenting with simpler inputs including a joystick. The crutch communicates with the leg unit over a few feet of distance via Zigbee wireless protocol, with security layers added for both obvious reasons and to ensure two users in the same vicinity won't transmit to the other's unit. An HRL can help you sit, stand, walk or climb and descend stairs; it will also stand on its own, simplifying the process of putting it on. Your correspondent is outside the design height limits so rather than do any impromptu CG research we deferred to colleague Chris Davies of Slashgear for impressions wearing it: "It grips tightly, the support would be comforting, and it delivers good posture. It does take some getting used to – when it first lifts up a leg to move it forward you do feel like you're going to fall over – but once you establish a gait and stop over-thinking it becomes much easier." Indeed, he never fell over and most who tried established a rhythm within a few minutes, if not a 1.5-mph sprint.