2014 Hyundai Santa Fe Sport 2.0l Turbo on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Hyundai Santa Fe First Drive Review | Trading ‘Sport’ for spiffy

SEOUL, S. Korea — Say goodbye to the Hyundai Santa Fe Sport. For 2019, it becomes the Santa Fe — a two-row crossover that will continue to compete with the likes of the Nissan Rogue, Ford Edge and Toyota RAV4. Three-row versions coming later, which will go up against the Honda Pilot and Ford Explorer, will get an "XL" or some other, yet undisclosed moniker tacked onto the nameplate depending on the configuration. As such, it will have bigger shoes to fill in this increasingly competitive segment. The timing feels right for the crossover to come into its own, and Hyundai has done its best to make sure it pulls its weight against its rivals. View 32 Photos With the updated name comes an updated look. In the flesh, it's a handsome ute that seems more SUV than CUV: beefed up and boxy, and less overtly elegant than so many swoopy crossover profiles we see today. Its big, chiseled face conveys a Lexus-like gravitas without looking too complicated or polarizing — check out the slight pinch where the "cascading" grille meets the front bumper. The rising beltline feels modern, while the mostly horizontal roof and almost vertical rear end feel anciently familiar; maybe a utility vehicle can sate our thirst for wagons after all. Inside, the new Santa Fe has an air of quality to it, perhaps not in strict terms of materials, but in thoughtfulness. Hyundai does good things with affordable materials, and in general the interior is well laid out — specifically, the center console and its switchgear feel utilitarian and organized. We loved the smooth, tight feel of the leather wheel in our hand and the crispness of the digital display central to the instrument cluster. The seats are cozy, supportive without feeling cushy, and it was easy to find a natural seating position with little adjustment. Visibility is good, despite what you might think from looking at that high beltline from outside. There's a fixed piece of glass ahead of the side windows to improve sight lines at the bottom of the A-pillar. Checking the blind spot, the larger rear quarter window behind the second row of seating helps with visibility. It was only after spending a couple of hours in the cabin that we noticed that there's a lot going on here. The headliner in our tester had a look somewhere between chambray and denim, but felt soft to the touch. The top of the dash was a softish dark plastic — a polyurethane leatherette, to be more specific.

Buick Regal, Hyundai Sonata

Toyota is ramping up production of an all-new 2018 Camry and spending over $1 billion – with a "b" – at its Georgetown, Ky., plant. That investment speaks to the popularity of midsize sedans, despite sales inroads made by crossovers. While Accord and Camry are givens in the segment, less attention is paid to Buick's Regal and Hyundai's Sonata. And if shopping for a midsize sedan with a $30,000 budget, you should pay attention. Both offer a compelling combination of attributes and can be well equipped for that price point. Finally, both are due for either a major redesign (Regal) or aggressive freshening (Sonata) in the 2018 model year. Both Buick and Hyundai will be offering incentives 2017s, but Hyundai's program is more aggressive, with up to $6,000 in savings (as this is written). BUICK REGAL: For those seeking exclusivity at well below an "exclusive" price, there is the Regal. Designed by GM's Opel as the Insignia, the version sold stateside keeps most of its Eurocentric nature. It doesn't pretend to be an Audi or BMW, but it provides something more German than Volkswagen's Germany-by-way-of-Tennessee Passat. A Regal, in all-wheel-drive 'Regal' trim, supplies you with a turbocharged 2.0 liter and 6-speed automatic transmission. Its 259 horsepower and 295 pound-feet of torque propel the 3,600-pound Regal with authority and respectable efficiency. Despite its relatively low curb weight, the Regal feels substantial, with a heavy feel behind the wheel and a quiet authority going down the road. Inside, you'll find an interesting mix of Old World and New Detroit, with informative gauges, a center stack that dominates the instrument panel, supportive buckets up front and a reasonably spacious rear seat. The Regal's interior volume is respectable (97 cubic feet inside, while the trunk has 14 cubic feet), but this remains a better environment for young families or empty nesters. Those with a lot of kids or stuff should shop Buick's about-to-be-redesigned Enclave or midsize Envision. For the 2017 model year, Apple CarPlay and Android Auto have been added. The Driver Confidence 1 package (optional) includes Forward Collision Alert, Lane Departure Warning, Lane Change Alert, Side Blind Zone Alert, Rear Cross-Traffic Alert, Following Distance Indicator and memory seats. Driver Confidence 2 has Collision Preparation with Collision Mitigation Braking and Full Speed Range Adaptive Cruise Control. It's all good stuff.