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Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Pre-owned deal alert: Hyundai Genesis

Hyundai used to make really crappy cars: horrible to drive, horrible build quality, and unreliable. Any sales person that sold Hyundais in the early 2000s can regale you with a story that goes like this: "I was delivering a brand new Hyundai to a customer and _____________ broke, but I told the customer _______________ and the customer brought the car home anyway. Selling those pieces of crap required true salesmanship. Hyundai knew its products would not sell without a competitive edge, so it offered one of the best warranties in America: 5 years/60,000 miles bumper to bumper and 10 year/100,000 miles on the powertrain. At the time most consumers viewed that warranty as a necessity; they felt they would not buy a Hyundai without the best warranty in America. All of that changed in 2008 with the debut of the Hyundai Genesis sedan. Everyone thought a luxurious Hyundai was impossible until they saw and drove the vehicle. The design was subdued yet elegant, the interior was not world-class but was above average, the ride was comfortable and quiet, and its steering was acceptable. The Genesis sedan is powered by a 4.6-liter, 375-horsepower V8 or a 3.8-liter, 290-horsepower V6. Both of these engines were smooth and propelled the car to 60 in under six seconds. The Genesis was not better than a Lexus or a Mercedes. But it was a great value: The starting price was $34,000 for a V6 base and topped out well under $50,000 if you got the V8 and tech package. Even so, Hyundai knew people might not plunk down $40,000 for a Hyundai, so they leased them out at really aggressive numbers. A no-money-down lease on the Genesis was around $450 a month during the darkest days of the recession. I was told the dealers were leasing them out for around $350 a month. Which brings us to today, when the market is flooded with tons of lease returns. A used Hyundai Genesis is an even better value. There are a good number of 2013 models with under 45,000 miles on the odometer for under $20,000; the average price is at $18,500. Assuming the vehicle was leased in 2013, you would still get at least two years and 20k miles on the bumper-to-bumper and at least five years of powertrain warranty with the car. Most of these lease return models come with power everything, leather, sunroof, upgraded sound system – most of what you expect in a luxury car. Some are more aggressively priced than others.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.