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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Hyundai: hydrogen cars will gain wider acceptance in 10 years

Hyundai Motor Company said Monday it believes hydrogen fuel cell vehicles are the future for eco-friendly cars despite challenges of limited infrastructure and slow sales. South Korea's largest automaker has sold or leased 273 Tucson fuel cell SUVs since beginning production in 2013, mostly in Europe and California. The company had plans to make 1,000 in its first year of production. Kim Sae Hoon, general manager at Hyundai's fuel cell engineering design team, said fuel cell cars represent a bigger opportunity than electric cars because competition is less fierce. Hydrogen-powered cars also give more flexibility to designers, he said. They can be scaled to big vehicles such as buses as well as small cars. They can also be refueled as quickly as gasoline cars while traveling more miles than electric vehicles. The Tucson's European version, called the ix35 Fuel Cell, can travel up to 594 kilometers (369 miles) while its US model travels up to 265 miles (426 kilometers) on one charge on the various government efficiency tests. It emits water vapor and no greenhouse gases. High prices and the dearth of fueling stations are barriers to sales of fuel cell vehicles. Hyundai said it will be another 10 years before hydrogen cars start gaining wider acceptance. In the meantime, sales of eco-friendly cars are dominated by hybrid models such as Toyota's Prius and electric vehicles such as the Nissan Leaf, which are more affordable than fuel cell cars. Hyundai also produces hybrid cars and electric vehicles. It plans to invest 11.3 trillion won ($10 billion) in eco-friendly technology including hybrid cars, electric battery vehicles and hydrogen fuel cells in the four years from 2015. To boost sales, Hyundai slashed the Tucson fuel cell's price in South Korea in February to 85 million won ($76,000) from 150 million won ($134,000). South Korean customers are local government offices as there is no government subsidy for consumers. South Korea's government plans to establish 10 charging stations for fuel cell cars and expects 1,000 hydrogen-powered vehicles will be on the streets in South Korea by 2020. Japan started production of hydrogen-powered cars later than South Korea but such vehicles are experiencing faster growth in Japan with support from Prime Minister Shinzo Abe's government. Toyota started sales of its Mirai fuel cell sedan in December and has decided to increase production to 3,000 vehicles in 2017, which is quadruple production this year.

The new Hyundai Veloster will have a driver-focused interior

We've had a number of solid glances at the Hyundai Veloster's exterior while testing, but this is our first look at the car's interior. And it's a seriously good look. About the only thing hiding the dashboard is some snazzy zebra-print vinyl wrap. We can tell from these new spy photos that the Veloster's interior is more focused on the driver than other Hyundais. The center stack is canted slightly toward the driver, and it's a bit asymmetrical, favoring the person behind the wheel. At the top of the center stack is a large touch screen that protrudes from the dash, but it looks a bit more integrated than the screen found in the Elantra GT, as it's nestled between two air vents. We have reason to suspect this is a Veloster Turbo model, which may be renamed Veloster Sport to fit nomenclature used on the Elantra line. The steering wheel is leather-wrapped and has a metallic red accent in the bottom spoke, just like the wheel in the Elantra Sport models. The shifter also has an accent in the same red color as the one on the wheel. We doubt this could be a Veloster N, though, as the seats don't seem aggressive enough, and there don't appear to be any accents in the performance sub-brand's trademark light blue. We expect to see this interior fully revealed, along with the rest of the Veloster lineup, by the end of the year. It will be available in three versions, an entry-level model, a peppier Turbo or Sport version with the outgoing model's center exhaust and more aggressive looks, and a high-performance N model that will probably use the Elantra i30 N's 271-horsepower turbo engine. The Veloster N will also have the most aggressive looks, featuring a large rear wing. Related Video: