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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

2017 Genesis G90 signals Equus' evolution

As predicted, Hyundai's executive-level Genesis EQ900 has crossed the Pacific to make its big debut at the 2016 Detroit Auto Show. Known in the North American market as the Genesis G90, the first-ever vehicle for the new Genesis brand will occupy the same position as the old Hyundai Equus at the top of the heap. That means lots of interior space, most of which is finished in luxurious materials and stuffed full of technology. From the lone interior image Hyundai sent out, the cabin is clearly an evolution of the Equus' aesthetic. There's a large swath of real wood on the dash, which is topped by Nappa leather. The expansive center display sits atop a high, curving transmission tunnel that houses the traditional knob-and-dial controller for the infotainment, as well as the shift lever and HVAC buttons. Hyundai stretched the G90's wheelbase by 4.5 inches over the old Equus, but in the process, it removed an inch of backseat legroom. Now there's only 37.8 inches in the second row, which doesn't compare favorably to the 42.9 inches in the back of the Audi A8L or the 43.1 inches offered in the Mercedes-Benz S-Class. Unlike the EQ900 that was shown early last month, the US-market G90 will only offer a pair of engines. On the one end, we have a 3.3-liter, twin-turbocharged V6, capable of 365 horsepower and 376 pound-feet of torque. The 5.0-liter V8 from the Equus will be offered too, and it still churns out 420 hp and 383 lb-ft of torque. But with peak twist from the V6 model available between 1,300 and 4,500 rpm and less than 60 horsepower difference between the two engines, it sounds like the smaller engine will be the one to have, especially if it proves significantly lighter (Hyundai hasn't published the G90's weight yet). Both engines are paired to eight-speed automatic transmissions and can be paired with Hyundai's H-TRAC all-wheel-drive system. Look for more on the new G90 from its Detroit debut. And in the meantime, head over to our December 9 report on the new flagship model for more on Peter Schreyer's design and the safety equipment.

Mr. Millen goes to Washington

Ever driven around DC? We have. And let us tell you, people drive like jerks in the nation's capital. Mostly because they think they're more important than you, and they're probably right. But Rhys Millen is out to put them all to shame.
In this latest video, the guy who Red Bull refers to as a "precision driver" (and who the rest of us would call one of the best drifters ever to burn rubber) takes to the streets of the District in his Hyundai Veloster Turbo. There he does what he does best around sites like Capitol Hill, Thomas Circle and RFK Stadium - the one-time home of the Washington Redskins and Montreal Expos (pardon us, "Washington Nationals") - all with a police escort of black Tahoes and Harley outriders. Scope out the action in the video below.