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Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

2017 Hyundai Elantra Eco priced from $21,485

Hyundai announced base price for the 2017 Elantra Eco. $21,485 (including destination fee) gets you a sedan with a 1.4-liter turbo swapped in place of the Elanta's standard 1.8-liter or optional 2.0-liter four cylinder engines. EPA fuel economy figures of 40 highway, 32 city, 35 combined represent increases of 2, 4, and 3 over the 1.8-liter Elantra. The Elantra Eco gets mixed scores compared to the competition but the figures are misleading. The Hyundai's numbers reflect the updated 2017 fuel economy numbers, which are generally lower than 2016. Starting next year, automakers will change the way they adjust test figures to come up with the window sticker numbers. Comparing 2017 Elantra Eco apples to the 2016 competition's oranges, the Elantra is close to even. The Honda Civic (both turbo and naturally aspirated engines), Chevrolet Cruze, and Toyota Corolla Eco rate the same 35 combined mpg. The Hyundai's city number is one to two better than the field, but the highway figure is the same difference behind. In terms of pricing, the Elantra Eco costs around $1000 to $1500 more than base grade versions from the competition, but comes with a decent level of standard features. Keyless entry and ignition, blind-spot warning with cross traffic alert, dual-zone climate control, and heated seats are all included in the base price. A seven-speed dual clutch automatic is the only available transmission.Related Video: Fountain Valley, Calif., May 5, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra Eco starting at $20,650. Elantra Eco is the most fuel efficient Elantra, delivering an EPA estimated 40 mpg on the highway and 35 mpg in combined city and highway driving. These mpg ratings could result in an average annual fuel cost of just $900 (source: fueleconomy.gov). 2017 Elantra Eco Pricing MSRP (excluding freight): $20,650 MPG (City / Highway / Combined): 32 / 40 / 35 Annual Fuel Cost*: $900 Engine: 1.4-liter turbo GDI 4-cylinder Transmission: Seven-speed EcoShift Dual Clutch Transmission with Shiftronic® *Data from Fueleconomy.gov (4/21/2016) Pricing above excludes $835 freight charge Elantra Eco's LED daytime running lights flank a bold hexagonal grille. On the inside, there is a standard seven-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay™ support.

Pre-owned deal alert: Hyundai Genesis

Hyundai used to make really crappy cars: horrible to drive, horrible build quality, and unreliable. Any sales person that sold Hyundais in the early 2000s can regale you with a story that goes like this: "I was delivering a brand new Hyundai to a customer and _____________ broke, but I told the customer _______________ and the customer brought the car home anyway. Selling those pieces of crap required true salesmanship. Hyundai knew its products would not sell without a competitive edge, so it offered one of the best warranties in America: 5 years/60,000 miles bumper to bumper and 10 year/100,000 miles on the powertrain. At the time most consumers viewed that warranty as a necessity; they felt they would not buy a Hyundai without the best warranty in America. All of that changed in 2008 with the debut of the Hyundai Genesis sedan. Everyone thought a luxurious Hyundai was impossible until they saw and drove the vehicle. The design was subdued yet elegant, the interior was not world-class but was above average, the ride was comfortable and quiet, and its steering was acceptable. The Genesis sedan is powered by a 4.6-liter, 375-horsepower V8 or a 3.8-liter, 290-horsepower V6. Both of these engines were smooth and propelled the car to 60 in under six seconds. The Genesis was not better than a Lexus or a Mercedes. But it was a great value: The starting price was $34,000 for a V6 base and topped out well under $50,000 if you got the V8 and tech package. Even so, Hyundai knew people might not plunk down $40,000 for a Hyundai, so they leased them out at really aggressive numbers. A no-money-down lease on the Genesis was around $450 a month during the darkest days of the recession. I was told the dealers were leasing them out for around $350 a month. Which brings us to today, when the market is flooded with tons of lease returns. A used Hyundai Genesis is an even better value. There are a good number of 2013 models with under 45,000 miles on the odometer for under $20,000; the average price is at $18,500. Assuming the vehicle was leased in 2013, you would still get at least two years and 20k miles on the bumper-to-bumper and at least five years of powertrain warranty with the car. Most of these lease return models come with power everything, leather, sunroof, upgraded sound system – most of what you expect in a luxury car. Some are more aggressively priced than others.