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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2019 Hyundai Santa Fe previewed in official renderings

As we near its official reveal in Geneva, Hyundai is trickling out more teasers of the 2019 Santa Fe crossover SUV. This time, instead of a dark photo, the company released a pair of renderings of the new family car. From what we can tell, it's like a huge, subtle Kona. At the front, we can see the SUV version of Hyundai's corporate "Cascade" grille complete with mesh insert instead of the slats found on Hyundai cars. The most obvious connection between this and the Kona are the headlights. It appears illumination may be split between slim, angry lamps high up, and a set of extra lamps lower in the fascia. The front fascia also looks more upright and tough than that of the current model. From what we've seen in spy photos, the front fascia seen in the rendering will translate very closely to real life. The illustrations also suggest the new Santa Fe will have much more sculpted, detailed flanks, too. Bolder plastic cladding shows up on the rocker panels, complete with contrasting aluminum brightwork. Another nod to the Kona shows up in the wheel arches. The creases rise up at the back, similar to the Kona's plastic flares. The rendering also shows a crease just below the windows running along the length of the Santa Fe. Looking at the last teaser image of the actual crossover, this crease is quite prominent. At the rear, the plastic cladding continues along the bottom. The hatch also looks more sculpted than the plain slab of the current model. It also appears to be raked forward more. But the forward rake is countered by the window line on the sides that rises upward. As mentioned with the front fascia, comparing these renderings to spy shots and the previous teaser, it looks like the production Santa Fe will look very much like it does here. Only the exaggerated things like the ultra-slim windows and massive wheels with rubber-band tires will be altered by the hands of rational, practical engineers. As such, the Santa Fe should be a pretty handsome family hauler, and a slightly bigger one than its predecessor, when it makes its debut at the Geneva show in March. Related Video:

Hyundai sketches out HND-9 luxury sports coupe concept ahead of Seoul

Hyundai has dropped a couple of rendered looks at its forthcoming HND-9 luxury sports coupe concept, which will debut at the 2013 Seoul Motor Show. While full details probably won't be released until then, the Korean automaker has said the butterfly-doored machine will bow with a direct-injection, turbocharged 3.3-liter V6 engine good for around 365 horsepower. The mill is bolted to an eight-speed automatic transmission and puts its grunt to the rear tires. While the doors are pure showcar theater, we dig the Aston-inspired long nose and boisterous rear haunches.
Look for the car to receive an actual introduction on March 28, and while we don't expect to see the HND-9 on showroom floors any time soon, some of the creation's design language may make it to production models. Check out the full press release below.