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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

2017 Hyundai Ioniq triplets electrify New York

If you're an American and want an affordably priced hybrid, plug-in, or full EV from a mainstream brand, get ready to meet the Hyundai Ioniq. The long-awaited rival to the Chevrolet Volt, Ford Focus Electric, Nissan Leaf, and Toyota Prius family heads to the 2016 New York Auto Show. We already know quite a lot about all three flavors of the Ioniq from its international debut in Geneva. You can check out that report here. But there are some changes for the US market car, and the biggest is the US Ioniq's electric range. Our original report indicated that the Ioniq Electric would cover 155 miles per charge, although we weren't sure which range rating standard that was based on. According to Hyundai, the US model won't be quite so impressive, scoring an estimated range of 110 miles. That fits the prediction of Autoblog boss Mike Austin, who suggested the Ioniq Electric would roughly match the 107-mile maximum of the Leaf. The other change focuses on the range of the Ioniq Plug-in. That figure has fallen from 31 miles of all-electric range to 25. Both of these revised ratings aren't necessarily down to changes in the cars themselves – the Electric still uses a 28-kilowatt-hour battery and the Plug-in has an 8.9-kWh unit, just like their European counterparts – but are simply differences in how range is measured. Check back soon for live images of Hyundai's new ultra-efficient triplets. Related Video: 2017 HYUNDAI IONIQ MODEL LINEUP MAKES U.S. DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW World's first dedicated vehicle platform with three electrified low-and zero-emission powertrain choices Ioniq offers latest connectivity and active safety features for a comprehensive eco-lifestyle transportation solution NEW YORK, Mar. 23, 2016 – Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai's approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai's global sustainability strategy. "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S.

Sonata, Elantra driving down Hyundai quality scores

Hyundai was the butt of many jokes in the auto industry when it first entered the US market, but since then, it has forged ahead and built cars that stand with the best in their respective segments. The 2011 Sonata and 2011 Elantra were seen as the apotheosis of the brand's forward progress when they were introduced, but falling J.D. Power and Associates Dependability Study results may actually cause them to hurt the company's hard-earned reputation.
J.D Power's study examines three-year-old vehicles for problems per 100 vehicles. Since the 2011 study for 2008 model year cars, Hyundai has fallen from 10th overall with 132 problems to 27th in the 2014 survey of 2011 model year vehicles with 169 problems. It was also Hyundai's second consecutive year of an increase in reported problems. According to Automotive News, many of these problems are due to faults with the Sonata and Elantra, but J.D. Power didn't identify specifically what issues caused Hyundai's dependability to tumble so far down the list. However, the study found that, on average, reliability fell throughout the industry for the first time since 1998.
Getting the Sonata and Elantra right are vital to Hyundai. In 2013, they were the company's best-selling cars. "We'll be closely going through the data to see where improvements need to be made. Hyundai's goal is nothing short of quality leadership, and the report shows we have work to do," Hyundai spokesperson Jim Trainor said in an email to Autoblog.