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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

2014 Hyundai Accent gets updated styling, added convenience features

Integrated blind-spot mirrors are hardly a luxury item, but they're one of the simplest yet most welcome equipment developments we've seen in some time, and we're glad to see them beginning to spread throughout the industry's offerings. The 2014 Hyundai Accent is the latest car to get them, along with a host of other new features.
Chief among the changes to Hyundai's entry-level offering are new projector headlamps that combine LED accents with a welcome-light function, along with an available B&M Racing sport shifter on the five-door SE hatchback. Other small-but-useful standard-equipment updates include triple-flash turn signals and sliding sun visors, while uplevel SE models are treated to a tilt/telescope steering wheel, updated audio system with improved ergonomics and voice recognition, auto-up driver's side window and the aforementioned upgraded projector headlamps.
Mechanically speaking, the Accent appears unchanged, with the sole engine offering consisting of Hyundai's well-regarded 1.6-liter Gamma four-cylinder delivering 138 horsepower and 123 pound-feet of torque to go along with its fuel economy ratings of 27 miles per gallon city and 38 highway.

Hyundai adds tech to Blue Link, offers it free for 3 years

Hyundai has not only thrown more technology at its 2018 lineup, the tech will be less expensive. At the New York Auto Show, the South Korean automaker announced that Blue Link remote services will be free for three years on the 2017 Ioniq and on all 2018 models, starting with the Sonata, Elantra GT, and Santa Fe Sport. The remote services include all three packages currently offered as options with a Blue Link subscription: Connected Care, Remote, and Guidance. Among the included features are automatic collision notification, a monthly vehicle health report, remote lock and unlock, stolen vehicle recovery assistance, and remote start with climate control. That last function gets an update for 2018 that allows control of the rear defroster and heated side mirrors on the coming Sonata and Elantra GT. The whole shebang tallies 10 features in the Connected Care Package, 12 features in the Remote Package, and 3 features in the Guidance Package. But wait, there's more: the SD-card-based navigation maps get free downloads for three years. Blue Link subscribers can already access remote functions with a smartphone and a smartwatch. For 2018, Amazon Alexa (via the Tap, Echo, and Echo Dot) and Google Assistant (via the Google Home speaker) become control devices. You can tell either gadget to start your car and set the climate control, to send an address to the navigation system, or start and stop the charging of an Ioniq. Right now, if a new buyer subscribes to Blue Link, he gets three free months of the Remote and Guidance packages, and a free year of the Connected Care Package. After the trial, each package costs $99 per year. By offering the packages free for three years, Hyundai dangles a savings of nearly $750 in front of those who can wait for the new models. Be sure to read this accompanying post about the Sonata's design. Related Video: