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Hyundai: hydrogen cars will gain wider acceptance in 10 years

Hyundai Motor Company said Monday it believes hydrogen fuel cell vehicles are the future for eco-friendly cars despite challenges of limited infrastructure and slow sales. South Korea's largest automaker has sold or leased 273 Tucson fuel cell SUVs since beginning production in 2013, mostly in Europe and California. The company had plans to make 1,000 in its first year of production. Kim Sae Hoon, general manager at Hyundai's fuel cell engineering design team, said fuel cell cars represent a bigger opportunity than electric cars because competition is less fierce. Hydrogen-powered cars also give more flexibility to designers, he said. They can be scaled to big vehicles such as buses as well as small cars. They can also be refueled as quickly as gasoline cars while traveling more miles than electric vehicles. The Tucson's European version, called the ix35 Fuel Cell, can travel up to 594 kilometers (369 miles) while its US model travels up to 265 miles (426 kilometers) on one charge on the various government efficiency tests. It emits water vapor and no greenhouse gases. High prices and the dearth of fueling stations are barriers to sales of fuel cell vehicles. Hyundai said it will be another 10 years before hydrogen cars start gaining wider acceptance. In the meantime, sales of eco-friendly cars are dominated by hybrid models such as Toyota's Prius and electric vehicles such as the Nissan Leaf, which are more affordable than fuel cell cars. Hyundai also produces hybrid cars and electric vehicles. It plans to invest 11.3 trillion won ($10 billion) in eco-friendly technology including hybrid cars, electric battery vehicles and hydrogen fuel cells in the four years from 2015. To boost sales, Hyundai slashed the Tucson fuel cell's price in South Korea in February to 85 million won ($76,000) from 150 million won ($134,000). South Korean customers are local government offices as there is no government subsidy for consumers. South Korea's government plans to establish 10 charging stations for fuel cell cars and expects 1,000 hydrogen-powered vehicles will be on the streets in South Korea by 2020. Japan started production of hydrogen-powered cars later than South Korea but such vehicles are experiencing faster growth in Japan with support from Prime Minister Shinzo Abe's government. Toyota started sales of its Mirai fuel cell sedan in December and has decided to increase production to 3,000 vehicles in 2017, which is quadruple production this year.

Hyundai could eventually get a bespoke N performance model

Hyundai's N Performance division seems to have a few tricks up its proverbial sleeve, with a performance version of the Tucson crossover reportedly under development and the sub-brand toying with a 247-horsepower version of the Kona. Now comes word that N could eventually develop its own standalone performance model. N Performance division boss Albert Biermann tells Top Gear he's enjoying far more freedom to develop hot cars than he did at his former employer, BMW. And that includes the possibility of a bespoke N model that isn't based on an existing, hotted-up nameplate. Biermann tells Top Gear, "We have been working on this. Like the Racing Midship, which we've done three versions of. We are still working on these cars, trying different things. Maybe someday we will have such a car. There is no decision yet, but it could happen." The Racing Midship is the full name of the mid-engine RM concepts Hyundai has developed as both the Veloster RM and RM15, both based on the Veloster hatchback. The latter was built around an aluminum space frame and fitted with carbon fiber panels, with a 2.0-liter turbocharged four-cylinder doing 296 horsepower. Biermann says a bespoke N sports car is likely a ways off, however, saying Hyundai needs to give its dealer network time to get accustomed to the idea of performance cars. His team also works on products by stablemates Kia and Genesis, so it's possible we could see performance versions make their way into those brands as well. For now, the 271-horsepower i30 N, which isn't sold here in the U.S., is the first N model, with the 275-hp Veloster N hitting dealerships late in 2018. Spy shots also captured a heavily camouflaged i30 N fastback earlier this year. Then there are the Tucson N and the Kona N mule prototype to show to Hyundai brass for possible production. So it sounds like it's going to be fun to watch this performance sub-brand unfurl its wings. Related Video: News Source: Top GearImage Credit: Drew Phillips Hyundai Hatchback Performance Hyundai N hyundai veloster n albert biermann hyundai i30 n

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video: