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Hyundai hydrogen fuel-cell SUV spied nearly naked

Back in August, Hyundai showed what seemed to be an extremely thinly veiled concept version of a hydrogen-powered crossover SUV at a special event in Seoul. Besides its showy gold paint and two-toned interior, it definitely looked like something that could roll down the production line with minimal effort. Well, judging by these spy photos, that looks like it'll be the case. Hyundai didn't even really bother to camouflage these test mules. The intricate taillight clusters carry over from the concept, as do the distinctive grille and Tesla-like extending door handles. Heck, even the wheels look to be exactly the same. And if we were to make a guess based on its proportions and size, this shares a lot with the Kia Nero. Featuring Hyundai's fourth-generation hydrogen fuel-cell technology, the FCEV (or whatever the compact crossover will eventually be called) features a 20 percent power increase over its Tucson hydrogen FCEV predecessor and is more capable in cold weather. The new FCEV will also have greater hydrogen capacity, featuring three tanks instead of two. (If you want to learn a little more about how hydrogen fuel cell vehicles work, our Honda Clarity first drive is a decent place to start.) The spy photographers didn't get a glimpse inside, but the "concept" back in August showcased a pretty production-looking cabin. If the exterior's any indication, it should look exactly like that. We've included pictures of that "concept" at the end of the gallery above so you can easily compare the "transformation." Expect the final product to be unveiled at CES in January. Related Video: Featured Gallery Hyundai FCEV Hydrogen SUV Spy Shots View 19 Photos Image Credit: KGP Photography Green Spy Photos CES Hyundai Crossover SUV Concept Cars Future Vehicles Hydrogen Cars fcev

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.