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Hyundai: The Chase

If you need to escape some bears, get a new Hyundai Elantra with the Blue Link app. According to this commercial it will let you get away immediately. And then once the humans make their getaway we find out that the bears just wanted to hug the people. Except that one of them wanted to eat them. Hyundai Elantra: Perfect for unfortunate hikers who keep their car in a nearby clearing. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Recharge Wrap-up: Hyundai visually explains fuel cells, BYD T5 electric truck

Are you still unclear about how exactly a hydrogen fuel cell works to power a car? Hyundai is offering a great visual on how its fuel cells operate in cars like the Tucson fuel Cell. Basically, the anode splits the hydrogen molecule into a positive and negative ion. The negative ions are used for electricity, while the positive ions are pushed through a membrane to the cathode, where both ions are combined with oxygen to create the byproduct of water. There's a little more to it than that to make it work in a vehicle, so see for yourself in the infographic below. BYD is launching its T5 electric light truck in China. The truck has a maximum speed of 31 miles per hour, making it mostly suitable for in-city and campus duty. It has a range of almost 250 miles, though, and with its size, the T5 could make a pretty adept delivery truck. The battery is situated under the load bay between the axles, keeping the center of gravity low. Price could be an issue, but government subsidies might help convince some companies to make the switch to BYD's electric truck. See more over at Car News China. The Mahindra Reva e2o electric vehicle will offer a fast charging feature, called Quick2Charge. Normally, the e2o takes five hours to fully charge, but that time gets cut to just one hour with the new option. Choosing the Quick2Charge option adds 45,000 rupees (about $735) to the price of the e2o. The new e2o is supposed to get electric power steering, and, later, a four-door variant. Mahindra Reva is also making an export-only version with Quick2Charge, longer range, electric steering, airbags, and ABS. Read more over at Indian Cars Bikes. The Quebec-Vermont Electric Charging Corridor is set to expand with 14 new charging stations. Melanie Dufresne of the area's tourism board announced that the 240-volt chargers would be installed in Le Haut-Richelieu Regional County Municipality. Drivers will use a special access card to charge at the stations in the region for $2.50. The stations will be installed by the end of the year. To see all the locations and learn more about the announcement, head over to Hybrid Cars.

Hyundai Rockar dealership concept a kinder way to buy a car [w/video]

The simple car-buying battle line these days usually centers around dealerships versus some alternative method, like online, that bypasses the dealer. A few manufacturers are trying ways in between those two poles, so that customers can visit a retail concept brick-and-mortar location but avoid the negative associations they have with dealerships; Audi's done it in London, BMW's done it in Paris and Tesla is doing it all over. After two years in development, Hyundai has done the same with its Hyundai Rockar store in the Bluewater shopping mall in Kent, England. Hyundai UK partnered with Simon Dixon on the venture, Dixon being a 20-year veteran of the car industry who was frustrated by the experience of having to buy a car at a traditional dealership. Rockar, tucked between a Disney store and a Body Shop, keeps three vehicles in the store; if you prefer, you can handle the entire car-buying transaction online at home, or at computer stations in the store with the help of "Angels," otherwise known as salespeople. Focusing on the retail experience, however, the Angels don't have car backgrounds; they've been trained in the product, but we're told they aren't there to push it on you. Car hunters who want to trade in can input their car to get fair trade value; Rockar says all of its trade-ins go straight to auction, so values are based on dealer auction guides, and every customer gets a no-haggle purchase price. There's a test-drive facility in the mall's enormous parking lot, and prospective customers can go for a spin without a salesperson. It will also attend to routine service needs: owners can book appointments, bring their car to the mall, amuse themselves for a few hours and pick it up the car it's completed. Rockar says it will do routine maintenance on any car, not just Hyundais. Echoing Audi and BMW, Hyundai UK says this isn't about replacing the dealership, but trying to find a better, easier, and less stressful way for potential customers to interact with the brand and buy a car. Bluewater gets 27 million visitors per year, and in just over a month of being open more than 4,000 of them have stopped into Rockar, with three buying a car. Rockar says it will provide free service for three years for the first 100 buyers, and Hyundai expects it to be one of its UK's top ten dealers by the end of 2015. The video has more on the concept. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.