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How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Kia Seltos, electric Cadillac and a looming Bronco | Autoblog Podcast #615

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder, and Associate Editor Byron Hurd makes his ABP debut. This week, they start with the cars they've been driving: the Jaguar XE, Kia Seltos, Hyundai Venue and Ford Escape. Then they dig into the news, including an upcoming Cadillac EV, Lincoln and Chevy sedans and the Ford Bronco. Finally, they help a listener replace his Jeep Patriot in the Spend My Money segment. Autoblog Podcast #615 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Jaguar XE 300 R-Dynamic S Kia Seltos Hyundai Venue Ford Escape Cadillac bringing EV to New York Auto Show Chevy and Lincoln dealers say they still want sedans Ford tells dealers the Bronco is weeks away from its global debut Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: 2020 Ford Escape 2.0T #POV drive

Go fetch yourself: Hyundai Le Fil Rouge shows off self-parking and wireless charging

With the impending onset of autonomous technology, future cars will not only be able to drive people to their destinations without assistance, they'll also be able to perform tasks without humans in them at all. Hyundai and Kia, among other companies, see this as an opportunity to solve small infrastructure problems and quell inconveniences. In particular, the Hyundai group envisions an electric car that can park and charge itself using wireless induction technology. Using the Le Fil Rouge concept car as the subject, Hyundai released a video that demonstrates how this idea could potentially work. Assume that autonomous cars will be interlinked through a network. In this video, a parking garage and the owner of the network also have access and connectivity to that theoretical system. After the driver gets out of the car at her destination, she uses an app on her smartphone to instruct the car to go to the nearest available charging station. The car then drives to a paired parking garage, sans humans, and parks itself in an available spot with a wireless charging pad. Using magnetic induction, the car refills on energy. When the charge is complete, it then moves itself to a different normal parking spot using the so-called Automated Valet Parking System (AVPS) until the owner is ready for the car. When the owner summons the car using the app, the Le Fil Rouge, now shown in the video as ready with 341 miles of range, wakes itself up and drives back to the owner. Although this is a concept for now, Hyundai and Kia believe it could become a reality within the decade. They are considering commercializing such technology with their Level 4 autonomous vehicles, which are expected to launch about 2025. The ultimate goal of launching fully autonomous rides is set for 2030. The idea of self-parking is something several manufacturers are already working on. Tesla has its summon feature, NIssan is exploring the idea with its Pro Pilot program, and Volkswagen plans to unveil its own version in 2020. At this point, both wireless charging and self-parking features seem inevitable. Hyundai Le Fil Rouge Self-Parking View 5 Photos Related Video: