35k Track Coupe Sunroof Leather Heated Seats Infinity 2010 Hyundai Genesis on 2040-cars

Auto blog

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.

Vaccar Hyundai Tucson Sport to be shown at SEMA

Hyundai will display a custom concept version of its Tucson Sport developed by Vaccar at the SEMA show in Las Vegas, showing a more muscular-looking crossover that contains a full aero kit and significant additions to the powertrain, design, infotainment and suspension. The concept enhances the Sport, the third-highest of four trim options for 2017, by adding a Boostec turbocharger, AEM air intake system and charge pipe kit, a Mishimoto G-Line intercooler, new piping and exhaust, and other elements to the standard turbocharged 1.6-liter, inline-four engine. It also gets forged wheels, new tires, and Vaccar-Power Stop front and rear Z23 Evolution brakes. The exterior gets a blue and silver metallic two-tone paint treatment from BASF, an M&S mesh front grille and Vaccar front lip, side skirts and rear diffuser. Interior features include Katzkin ice grey leather, 9-inch headrest-mounted LCD screens, and an Android-powered 9-inch head unit with WiFi. "The Vaccar Tucson Sport Concept takes the Tucson far beyond its OEM roots without sacrificing reliability," said Aaron Vaccar, president of Vaccar. "By building upon the well-developed Tucson platform, powertrain and design, we've given enthusiasts a vision of just where this affordable crossover aspires to go." SEMA runs from Oct. 31 to Nov. 3.Related Video: Featured Gallery Vaccar Hyundai Tucson Sport Concept: SEMA 2017 View 9 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com SEMA Show Hyundai Crossover Concept Cars hyundai tucson